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National Bank of Fujairah (NBF) PJSC today announced that it is extending its partnership with the Emirates Wildlife Society in association with WWF - the global conservation body - (EWS-WWF) which will see the bank lend its support to the conservation of the Wadi Wurayah National Park in Fujairah.
Spanning over 200 square kilometres and home to over 500 rare and endangered species, Wadi Wurayah has been designated an area of ecological significance by the Fujairah government. EWS-WWF has been appointed by the Government of Fujairah to establish the area as a national park and spearhead conservation efforts to appropriately preserve this unique site.
In order to support this vital initiative, NBF has joined the EWS-WWF Corporate Membership Program with a commitment to contribute AED 50,000 to further build on the conservation efforts for Wadi Wurayah National Park, in its home Emirate.
As in previous years NBF will utilise its ATM network to raise awareness and funds for the conservation of the park by encouraging customers to donate one dirham when they withdraw money. These donations are entirely voluntary. In addition to the proceeds collected from the bank’s ATM network, NBF will also contribute funds to match the total committed donation amount.
Also, as part of the partnership, 30 bank staff including senior management recently visited the park to learn about various research activities being carried out by scientists on areas such as water conservation.
Vince Cook, NBF’s CEO said: “Visiting the park was a truly captivating experience that reiterated the pressing need for all of us in the country to play a role in protecting and conserving its rich biodiversity.
“We strongly believe in making a positive impact in the communities where we do business and are extremely proud to continue building on our association with EWS-WWF. This action is also closely aligned with our recent signing of the Dubai Declaration on Sustainable Financing, under which we are looking to further grow our contribution to different initiatives in this space in the coming years.”
The Dubai Declaration is an initiative that is part of the United Nations Environment Programme (UNEP), and focuses on encouraging regulators and banking institutions to find solutions for environmental and social issues. It builds on NBF’s ongoing efforts towards expanding and accelerating sustainable practices in the country.
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© Press Release 2017