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Dubai: The Middle East’s leading Esports organisation NASR ESPORTS has partnered with the world’s fastest-growing destination for short-form mobile videos, TikTok. The collaboration aims to provide the TikTok community with exciting high-quality gaming content from pro players and content creators alike.
As the region’s first esports organisation to partner with TikTok, NASR has once again shined the global spotlight on the region. NASR is one of just a handful of gaming organisations in the world to have a strategic partnership with TikTok.
The partnership will see the team’s newly re-designed kit carry TikTok branding on it. This collaboration will also include exciting new content ventures that will engage both parties with the MENA’s ever-growing gaming community and enthusiasts.
Thajudeen Abdul Kadhar, Head of Marketing, Growth and Influencers for NASR ESPORTS, said: “TikTok is today’s most influential platform for any organisation, brand, or even group of friends. The platform’s growth is astounding, and we are excited more than ever to reach our target audience by working closely with TikTok.”
Hany Kamel, Content Operations Director at TikTok MENA, noted: “At TikTok, we pride ourselves for bringing together communities with diverse perspectives over a shared love of sports, athletes, and the teams they care about. With esports content being hugely popular in our community, we’re sure the partnership with NASR ESPORTS will bring value to our growing sports community in the MENA region.”
NASR ESPORTS’ TikTok page has already attracted significant interest from viewers in the last few months, with dozens of videos already reaching tens of millions of the Middle East’s gaming audience. You can find NASR ESPORTS’ TikTok page at: https://tiktok.com/@nasresports
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About NASR ESPORTS
NASR ESPORTS is the leading esports organisation in the Middle East and North Africa region and home to the region’s most successful and celebrated esports players across a wide range of games and platforms. Since 2016, NASR has been at the forefront of identifying, developing, and managing the careers of players such as @tekken_masterbh, @Bigbird_fgc, @FGC_Angrybird, and @maryvalorant, as well as dedicated teams for League of Legends, Counter-Strike Global Offensive, FIFA, Fortnite, Rainbow Six, Apex Legends, Valorant, PUBG Mobile, Street Fighter V, Mortal Kombat 11 and Tekken 7. NASR ESPORTS’ team of over 45 professionals from 15 countries has won accolades in over 300 tournaments worldwide. The team has over 2,885,000 fans and followers across the Middle East and North Africa, generating more than 100,000,000 monthly impressions for an audience of over 80,000,000 gamers.
For further information, please get in touch with thajudeen@nasresports.com
© Press Release 2021
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