More My-HD certified boxes in the market will help viewers enjoy a hassle-free viewing experience with quality HD content
Dubai, UAE, 17 February 2013 - My-HD, the secure, independent, affordable television platform that offers a single viewing card solution for High Definition (HD) channels in the Middle East and North Africa (MENA) region has announced today its partnership with Altech Multimedia, the high-technology Multi-media solutions group. The long-term agreement comes in line with My-HD's aim to maximize its unique business imperatives and provide hassle-free viewing experience with quality HD content.
MY-HD Media introduces one of the first CCA (Cloaked Conditional Access) cardless boxes with a slot for a second operator; the My-HD CCA receivers will be distributed by Altech through a large network of dealers.
Commenting on the partnership, Cliff Nelson, CEO of My-HD Media, said: "We believe that forming a strategic alliance with Altech Multimedia is the right step for us, this company is one of the largest Set top box producer in the world and has shown over the years its commitment to the region. With more than 22 million HD-ready televisions installed throughout the region, TV viewers are increasingly demanding, and expecting, HD content. Viewers want a simple, single viewing solution for all HD channels from multiple satellites. The CCA receiver from My-HD allows viewers to do just that"
This agreement will also help My-HD secure more subscribers as there are now more My-HD certified receivers in the market. Viewers who purchase My-HD CCA receivers will be able to enjoy MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC MAX, and Al Arabiya News Channel, for free, in High Definition.
Bartolomeo Caputo, Managing Director of Altech Multimedia Europe commented; "We are delighted that My-HD selected us to supply our Interactive Ready HD product into the Middle East market. Our collaboration to develop this device is intended to enhance the user experience by offering My-HD subscribers an advanced, user-friendly and robust product while remaining affordable. The Middle East has been an important region for Altech in the past and this partnership with My-HD heralds the comeback of Altech Multimedia products and services into the market"
Consumers can find a list of My-HD approved receivers and points of sale at www.my-hd.tv
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About My-HD Media:
Headquartered at Dubai Media city, My-HD is a Low pay TV platform offering a wide range of High Definition channels via satellite including all 7 MBC HD channels in the Middle East and North Africa. My-HD Offers MENA households the opportunity to enjoy The Best in HD Entertainment and best value for money.
My-HD has strong alliances with MENA region's leading satellite receiver brands, positioning My HD as the first Pay-TV platform to carry all MBC HD channels on a large number of Digital HD receiver brands such as Humax in GCC countries, NHE in Kuwait, Tru View and Dansat in Saudi Arabia and Tevicom in Morocco.
My-HD distributes its products and services across several key satellite receivers' dealers and distributors and in major hypermarkets and department stores in the region.
For more information on the company and the products, visit www.my-hd.tv
ABOUT ALTECH MULTIMEDIAAltech Multimedia is one of the world leading providers of products, professional services and competitive solutions to the digital multimedia Broadcast and Broadband Industries. Altech Multimedia solutions include a number of innovative world-first applications that are currently deployed in several digital television networks around the world and in addition to being device independent, Altech Multimedia offerings are available as either stand-alone or complimentary solutions that integrate seamlessly with existing systems.
Through its operating companies Altech Multimedia has a global footprint with technical development and support centres in South Africa, India, China and Australia and sales support offices in South Africa, Australia, India, Europe and the Middle East. Altech Multimedia boasts a Blue-Chip client base and an award winning product portfolio as well as an enviable reputation amongst its partners and peers as one of the most technologically capable businesses in the industry.
The Altech Multimedia group consists of a number of operating companies which include Altech UEC SA, Altech Multimedia International, Altech UEC Australia and Altech SetOne.
Altech Multimedia is a division of Altech (Allied Technologies Limited), a Johannesburg Stock Exchange (JSE) listed company.
www.altech-multimedia.com
Media contact:
Renno Communications Group
Dubai, United Arab Emirates
+971 4 4278687
www.rennocg.com
© Press Release 2013
