Dubai, UAE June 18, 2007: MxN Middle East today announced the completion of the first phase of installation on the only true Digital Signage Network in Nairobi, Kenya. The first location installed was the Tuskers Grocery Store (Imara Branch) in downtown Nairobi. Further locations that are currently being installed are Tusker Pioneer, Tusker Buru Buru, Woolmatt Development House, Woolmatt City Hall, Ukwala Mfangano Street, Ukwala Ronald Ngala Street and StageMatt City Stadium. This is the first true Network to be setup in multiple and different grocery stores but sold as one network.
MxN was retained by a local Kenyan company, Live and Motion Media to assist in the setting up of the Digital Signage Network. 'We chose MxN Middle East after meeting with numerous other digital signage, hardware and software companies' says Joram Gatei, Director of Live and Motion Media. This solution allows for a fully managed Digital Signage Network that will include advertisements, as well as various local, community and store messages. MxN was appointed to provide a total solution including hardware, software, installation, training, ongoing support for the network as well as to build the whole business model for Live and Motion.
Prior to the launch of the Digital Signage Network by Live and Motion there was no solution for the speedy and high quality deployment of ads in grocery stores in Kenya. Other companies use DVD technology and have no way to update content remotely. 'Now an ad can be launched to the entire Network in a matter of minutes' says Gatei. The resulting solution provides Live and Motion with a high-impact Digital Signage Network capable of uploading, scheduling and the ability to manage the media content via the Internet.
'At MxN we take great pleasure in the successful setting up of Live and Motion Media's Digital Signage Network. We made a commitment to the owners and Managers of Live and Motion Media that we would make them the best Digital Signage company in Africa, and they are definitely on the right path to success. We have helped them get the business open, purchase the appropriate hardware and software and consulted on the initial installation. We gave them a complete and truly turn key business model. We have proven on multiple occasions that we can establish Digital Signage companies from the ground up. Something that no one else in the region can claim', says Raad Raad, Managing Director of MxN Middle East.
Preliminary research indicates that the 'out of home' media industry is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results. The establishment of Live and Motion Media helps to catapult MxN ahead of the rest of their competitors as the premier Digital Signage Integrators in the Middle East.
'MxN has demonstrated a great degree of flexibility and professionalism in the work they have done to help us launch this network. They have demonstrated a clear understanding of what is required to setup a Digital Signage company', continued Gatei.
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About MxN
MxN provides technology, consultation and content services to clients and customers throughout the Middle East, Europe and Asia. MxN has its corporate headquarters in Dubai's prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include first of its kind features, such as multi-zone video and multi-channel audio playback.
About Live and Motion Media
Live & Motion Media is a Nairobi, Kenya based company providing advertising platforms through strategically positioned LCD screens throughout grocery store chains in Kenya. The Mission of Live & Motion is to offer innovative and creative platforms for advertisers and retailers to reach their target audiences while at the store, where they are most likely to influence the shoppers decision.
For information or opportunities in the region please contact:
Raad Raad
Managing Director
Middle East and North Africa
Mobile: +971 50 640 7064
raad@mxnmena.com
www.mxnmena.com
© Press Release 2007
