Accor Eyes Qatar's Strong Tourism Potential
Accor and Msheireb Hospitality have joined forces to develop and manage an MGallery hotel in Doha. The MGallery will be a distinctive "boutique hotel" that will offer a modern interpretation of Qatari heritage and hospitality, within the prestigious Msheireb Downtown Doha, and will be located opposite the traditional Souq Waqif and yet close to the airport and Doha's business districts.
Further to the recent appointment of Accor by Msheireb Hospitality to operate and manage this hotel under MGallery Brand, Jean-Jacques Dessors, Accor's Chief Operating Officer for Africa, Middle East, Indian Ocean and Caribbean Islands and Christophe Landais, Accor Middle East Managing Director, accompanied by senior development executives met with Abdul Aziz Al Emadi, CEO of Msheireb Hospitality, on 29th February 2012 in Doha, Qatar.
Msheireb Downtown Doha, the world's first sustainable downtown regeneration project, will redevelop 31 hectares site in the historical city centre of Doha. The project aims to transform the old commercial and business district into the vibrant, cohesive and culturally alive city centre that it once was.
Abdul Aziz Al Emadi, CEO of Msheireb Hospitality said: "We are very pleased to partner with Accor, the world's leading hotel operator and market leader in Europe. Accor also shares our passion in creating a new hub in this part of the city, which integrates the best elements of Doha's historical heritage with innovative facilities".
"Developing a modern hotel that reflects the Qatari culture and heritage fits very well with our strategy to introduce innovative and integrated hospitality products that will enrich the hospitality sector in Doha and contribute to the broader vision of the country, supporting the tourism industry to promote Qatar as an international tourist destination", Al Emadi added.
Jean-Jacques Dessors said: "The very fast development of world-class infrastructure has positioned Doha as an international hub, attracting not only business travellers but also more and more leisure guests. Based on Qatar's extremely high potential for hospitality and tourism, Doha appears as a priority market for the development of the Accor hotels network in the Middle East."
This boutique hotel will be the first of its kind in Qatar. It will feature 215 rooms, and in addition to meeting facilities, an exclusive spa and a stunning outdoor pool. The property will offer original cafes and restaurants concepts as well as terraces overlooking unique views of the Mshereib district and the Souq Waqif.
The hotel is on the design phase and it is progressing fast, with an anticipated opening scheduled in 2015.
Christophe Landais said: ''we are delighted to support the long-term vision of Msheireb Hospitality by introducing a unique and internationally renowned hotel in Qatar under the MGallery label,"
The MGallery label is an exceptional collection of upscale hotels remarkable in their personality. These hotels appeal to individual travelers looking for superior distinctive services and experiences or seeking a place with a true soul. Whether located downtown or in prime tourist areas, each hotel offers a distinctive setting in which guests will enjoy an original hotel experience. The MGallery St. Ermin hotel in London is the recent addition to the MGallery collection which brings the network to 48 hotels in Europe, Asia Pacific, Australia, Africa and Middle East.
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Accor ME
Accor ME is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 56 operational hotels representing 12,357 rooms in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed - Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
MGALLERY
MGallery is the upscale hotel brand of Accor, the world's leading hotel group with over 4,400 hotels and 145,000 employees in 90 countries.
All the collection's hotels are remarkable and unique, with their own distinctive personalities. Each one tells a story, inviting the traveler to live an experience through its architecture, interior and services. Every establishment draws its inspiration from one of the collection's three atmospheres. Some, like the Hotel de la Cité, are locations steeped in history that highlight their ancient origins -"Heritage". Others, like the Hotel Muse Bangkok, are esthetic universes, reflecting a style, a design, the "Signature" of a celebrity who contributed to creating or decorating the establishment. Lastly, others, like the Capovaticano Resort Thalasso & Spa in Italy, are an invitation to relax in a fabulous natural setting -"Serenity"-, on the seaside, in the countryside, in the mountains or in an urban "oasis". All of these establishments are different, but each one invites travelers to share and discover memorable experiences.
The MGallery collection was launched by Accor in September 2008 and is now present in all five continents. The network will expand to over 150 establishments by end 2015.
Everything you need to know about MGallery is on www.mgallery.com
For further information please contact:
Imad Nached
+974 4459 0393
inached@msheireb.com
Press Contacts for Accor :
Andrea Krenn
Action UAE
Andrea.k@actionprgroup.com
Tel. +971 4 3902974
Ferial Kurimbux
Accor ME
ferial.KURIMBUX@accor.com
Tel. +971 4 3951513
© Press Release 2012
