14 February 2011
A new Arab Advisors' survey of Saudi Arabia's Internet users' media consumption habits covered details on the media consumption patterns in the Kingdom. The survey revealed that 61.6% of TV viewers in Saudi Arabia watch Western movies, while 55.4% watch news programs and 48.8% watch Arabic movies. 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan.
A new Arab Advisors Media Survey of Saudi Arabia's Internet users provides insights into the media consumption habits in regular months as well as in the Holy month of Ramadan, in addition to newspapers and books reading habits.
The survey showed that TV viewers in the Saudi Arabia can't get enough of movies content, as 70.4% and 45.8% of respondents who watch TV wanted more Western movies and Arabic movies (respectively) on TV.
The new major online survey in Saudi Arabia was concluded by the Arab Advisors Group in January 2011. The survey report, Saudi Arabia Media Survey of Internet Users 2011 was released on January 30, 2011 and provides the results of a major comprehensive online survey of the online community in Saudi Arabia. The survey covered television, radio, newspaper and book reading habits and the most effective type of ads. The report "Saudi Arabia Media Survey of Internet Users 2011" has 80 pages and 119 exhibits.
Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Saudi Arabia. The survey results encompass answers from 773 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team. The survey was conducted on the general Internet population in Saudi Arabia including both genders and all ages up to 65 years old. The online survey yields a confidence level of 99% with a margin of error of less than 5%.
This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.
Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.
An investment in the report can also count towards attending Arab Advisors' 8th annual Media and Telecoms Convergence Conference on June 6 & 7, 2011 at the Four Seasons in Amman. More information on the conference can be viewed on http://www.arabadvisors.com/Convergence/schedule.htm
"The survey probed TV viewing habits during the Holy month of Ramadan. The survey revealed that 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan. Comparing the top program types watched on regular months to those watched during Ramadan reveals a drop in movies (both Western and Arabic) and news programs in favor of Arabic series, religious programs and game shows which typically flood Arab TV channels during Ramadan." Mr. Samer Abbas, Arab Advisors Senior Research Analyst, commented.
The Arab Advisors Group divided the survey questionnaire into four main sections: Television, radio, newspaper and book reading habits, and most effective types of ads.
Television
General TV viewing habits
TV viewing habits during the Holy month of Ramadan
Movies, TV series and programs preferences
Dubbed programs
Satellite TV
Terrestrial TV
Pay TV
Purchase and rental of original DVDs versus copies
Radio
Radio listening habits
Radio programs preferences
Radio stations tuned to
Newspaper and book reading habits
Newspaper reading habits
Book reading habits
Book genres and language preference
Most effective types of ads
The Arab Advisors Group's team of analysts in the region has produced close to 2,275 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 610 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
- Ends -
Special note to the editors:
Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group's Arabic name is
Please include our name in English in brackets after the name in Arabic
Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets.
Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.
For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com
For more information, please contact:
Arab Advisors Group
A Member of the Arab Jordan Investment Bank Group
Amman
Tel 962.6.5828849
Fax 962.6.5828809
PO Box 2374, Amman 11821
Jordan
arabadvisors@arabadvisors.com
A new Arab Advisors' survey of Saudi Arabia's Internet users' media consumption habits covered details on the media consumption patterns in the Kingdom. The survey revealed that 61.6% of TV viewers in Saudi Arabia watch Western movies, while 55.4% watch news programs and 48.8% watch Arabic movies. 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan.
A new Arab Advisors Media Survey of Saudi Arabia's Internet users provides insights into the media consumption habits in regular months as well as in the Holy month of Ramadan, in addition to newspapers and books reading habits.
The survey showed that TV viewers in the Saudi Arabia can't get enough of movies content, as 70.4% and 45.8% of respondents who watch TV wanted more Western movies and Arabic movies (respectively) on TV.
The new major online survey in Saudi Arabia was concluded by the Arab Advisors Group in January 2011. The survey report, Saudi Arabia Media Survey of Internet Users 2011 was released on January 30, 2011 and provides the results of a major comprehensive online survey of the online community in Saudi Arabia. The survey covered television, radio, newspaper and book reading habits and the most effective type of ads. The report "Saudi Arabia Media Survey of Internet Users 2011" has 80 pages and 119 exhibits.
Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Saudi Arabia. The survey results encompass answers from 773 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team. The survey was conducted on the general Internet population in Saudi Arabia including both genders and all ages up to 65 years old. The online survey yields a confidence level of 99% with a margin of error of less than 5%.
This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.
Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.
An investment in the report can also count towards attending Arab Advisors' 8th annual Media and Telecoms Convergence Conference on June 6 & 7, 2011 at the Four Seasons in Amman. More information on the conference can be viewed on http://www.arabadvisors.com/Convergence/schedule.htm
"The survey probed TV viewing habits during the Holy month of Ramadan. The survey revealed that 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan. Comparing the top program types watched on regular months to those watched during Ramadan reveals a drop in movies (both Western and Arabic) and news programs in favor of Arabic series, religious programs and game shows which typically flood Arab TV channels during Ramadan." Mr. Samer Abbas, Arab Advisors Senior Research Analyst, commented.
The Arab Advisors Group divided the survey questionnaire into four main sections: Television, radio, newspaper and book reading habits, and most effective types of ads.
Television
General TV viewing habits
TV viewing habits during the Holy month of Ramadan
Movies, TV series and programs preferences
Dubbed programs
Satellite TV
Terrestrial TV
Pay TV
Purchase and rental of original DVDs versus copies
Radio
Radio listening habits
Radio programs preferences
Radio stations tuned to
Newspaper and book reading habits
Newspaper reading habits
Book reading habits
Book genres and language preference
Most effective types of ads
The Arab Advisors Group's team of analysts in the region has produced close to 2,275 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 610 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
- Ends -
Special note to the editors:
Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group's Arabic name is
Please include our name in English in brackets after the name in Arabic
Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets.
Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.
For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com
For more information, please contact:
Arab Advisors Group
A Member of the Arab Jordan Investment Bank Group
Amman
Tel 962.6.5828849
Fax 962.6.5828809
PO Box 2374, Amman 11821
Jordan
arabadvisors@arabadvisors.com
Media Contact: Dana Khatib
+962.6.582 8849
dana@arabadvisors.com
© Press Release 2011
