20 July 2017 

Mindware, the leading regional IT distributor, has announced the extension of its contract with DellEMC in the Kingdom of Saudi Arabia. This includes the Infrastructure Solutions Group (ISG) family of products, such as the high-end storage and servers.  

Following a successful partnership across the Gulf, Pakistan, and Afghanistan, DellEMC and Mindware are now expanding the relationship into one of the most important regional markets, Saudi Arabia, where the distributor has already been a major player within the DellEMC Client Solutions Group (CSG) product vertical.  

DellEMC Quote: “We are extremely glad to further strengthen our relationship with Mindware, by extending our partnership to Saudi Arabia, said Mahmoud Abbas, Channel Sales Director, Saudi, Egypt, Libya & Levant at Dell EMC. Saudi Arabia represents one of the largest and the most important IT markets in the Middle East, hence this gives us a great opportunity to serve the market with our frontline technology solutions. With Mindware’s extensive reach within the country, we aim to enable organizations across the Kingdom gain access to the full breadth of our comprehensive and industry-leading Infrastructure Solutions Group (ISG) family of products”.

Mindware Quote: “The recent inclusion of Saudi Arabia in our contract is a significant stepping stone into the evolution of this partnership” noted Nicholas Argyrides, Chief of Sales & Deputy General Manager, Mindware. “As the DellEMC merged company is now a reality, having access to the full array of the vendor’s offerings into the Kingdom was absolutely necessary and - I am convinced - to the best interest of both organizations.”, he added. “We thank DellEMC for putting their trust in Mindware. Despite the challenging regional market conditions, all we have to do is to go out there and do what we do best”.    

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About Mindware: 
As the leading distributor of top-quality IT products in the Middle East and Africa, Mindware's extensive portfolio includes leading global brands reaching out to over 3,500 resellers across more than 25 countries. Mindware’s comprehensive offering includes a selection of networking, security, and storage leading brands such as Citrix, DellEMC, Juniper, Microsoft, McAfee, and Veritas.  As part of its VAD methodology, Mindware also offers supplementary value added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai – UAE since 1991, Mindware has been uncompromisingly serving its customers for more than quarter-century of successful presence in MEA. The distributor has been persistently expressing its dynamism by effectively aligning itself with its vendor strategies, reseller needs and prompt adaptation to the ever-changing IT market landscape.

About DellEMC:
Dell EMC, a part of Dell Technologies, enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies.  This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions.  Dell EMC services customers across 180 countries – including 98% of the Fortune 500 – with the industry’s most comprehensive and innovative portfolio from edge to core to cloud.

© Press Release 2017