New distribution agreement with leading Saudi Arabian distributor, Awad Badi Nahas Trading Company
Miele, the leading German premium kitchen appliance manufacturer, has signed a new distribution agreement with Awad Badi Nahas to promote its luxury domestic appliance range in the Kingdom of Saudi Arabia.
With the major domestic appliance market in the Middle East registering double-digit growth in 2011, according to a report from international research company GfK, Miele has identified Saudi Arabia as a key growth market.
"Our distribution agreement with leading local company, Awad Badi Nahas, is a strong foothold in Saudi Arabia for the brand, and Miele's reputation for quality and expert craftsmanship means that we are perfectly placed to fill a gap in this mega market with our innovative, high quality collection of luxury domestic appliances," said Gaby Koudsi, managing director for Miele in the Gulf Cooperation Council (GCC).
With more than 30-year reputation for high-end product distribution and quality after-sales service record, Awad Badi Nahas' employs more than 100 personnel spread across modern showrooms and service centres located throughout Saudi Arabia.
"We have created a complete and exclusive range of domestic appliances designed specifically for our Saudi Arabian clients," said Koudsi.
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About Miele
Miele is world leader in the production of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. The company was founded in 1899 in Germany.
Press contact:
Maria Al Jamil
Account Executive
Shamal Marketing Communications
Office: +971 4 3652711
Direct : +971 4 3652715
Mobile : +971 50 2550100
E-mail: maria@smc-pr.com
Website:www.smc-pr.com
Cynthia Farhat
Mobile: +971 50 657 5235
E-mail: cynthia.farhat@miele.ae
Website: www.miele.ae
© Press Release 2012
