AIMS achieves more than 100 installed new media signage in GCC
Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC leader in digital signage solutions, recently participated in the Digital Signage Conference in Moscow where it highlighted the continuing growth of digital signage market in the UAE and the GCC, even as the company achieves more than 100 installed projects in the region.
AIMS attributed the success of digital signage for branding and launch campaigns to the company's knowledge of the local environment, its understanding of digital communication concepts, and the company's capability to deliver from design to implementation.
Ahmed ElRidi, CEO of AIMS, UAE, highlighted the role of digital media in branding activities and launch campaigns during the conference in Moscow. "In an increasingly digitised environment where customers are equipped with both the technology and the media, a brand to become successful must be committed to a customer-centric perspective and all customer 'touch-points' must be aligned and synchronised. This is where digital signage plays a vital role in channel marketing, as it enables the brand to visually connect the consumer at a critical point."
Backed by research, ElRidi cited 2011 market studies from Cisco showing that 40 per cent of respondents now use or want to use an in-store kiosk for self-service, while 53 per cent of shoppers reported current activity or interest in conducting research at an in-store kiosk and making their purchase immediately in-store.
ElRidi showcased various successful projects in the UAE where digital signage has increasingly attracted multinational and local brands from banks to mobile companies, to malls and other companies participating in trade exhibitions.
Digital signage reinforces the "social" messages consumers are pre-exposed to, and at the same time, it also serves as a "keystone" communication channel, ElRidi pointed out.
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction. Some of the campaigns that AIMS was involved in recently include Oreo cookie, Alokozay, World Opthalmology Congress 2012 etc...
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About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client's message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.
For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel: +971 4 3988901
Fax: +971 4 3988941
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2012
