Andrea Dionisio, the founder and creative director of design and production company, METAphrenie, announced the opening of its Middle Eastern office in Dubai Media City in response to growing business opportunities and requests in the Gulf region.
Located in Business Central Towers on Sheikh Zayed Road, the office is ideally situated to partner with the region's leading agencies, advertisers and broadcasters across a variety of on-screen media, to set brands in motion.
Andrea Dionisio explained, "Over the last three years we have been receiving increasing invitations to tender for projects in this region and it made sense to base ourselves in a location which is enthusiastic and receptive to the way in which we develop memorable design solutions which bring a brand to life".
Dionisio continued "METAphrenie offers a distinctly fresh, aesthetic towards motion-graphics. We have a very collaborative nature and have developed a flexible approach in seamlessly blending the disciplines of design, animation and live-action direction, while tackling elaborate challenges with extraordinary creative and technical flexibility, to provide original solutions and design with meaning. These skills have translated well into the Gulf where innovation and international recognition are sought after."
The Dubai core team comprises an international mix of European, American and Arab nationalities, together with a network of top professionals in their field. Andrea added that although they all work hard, they are also very sociable and they invite neighbours, friends and clients to drop in for a chat, or even a game of pool.
METAphrenie Background
Originally established in Berlin, Germany in 2004, METAphrenie creates award-winning visual solutions for advertising, marketing, and the broadcast industry. It offers a full-service design and production studio specialises in developing memorable design solutions that bring innovative concepts to life.
In 2006 the studio began its association with the Middle East by winning a four-way tender for the network rebrand of Al Jazeera Sport Channel. On top of the challenging branding project, the studio also created the complete package for the 2006 Asian Games and a set of promos for the European Football Leagues.
METAphrenie continued on its successful path with a rebrand of Qatari based Al Dawri & Al Kass Sport Channel. Officially airing in 2008, the redesign has been a huge success. METAphrenie continued to work closely with the channel to further extend the brand identity with campaigns for the Emir's and Tamim's Cup, the Beijing Olympics and the 2009 Gulf Cup.
Again in 2008, Al Jazeera Sports Channel invited METAphrenie to tender for the Euro2008 and 2008 Beijing Olympics campaigns. The studio won the six-way tender with outstanding creative and went on to produce the campaigns within stringent time constraints, delivering a sophisticated and ultimately hugely popular package which were further acknowledged at the 2009 Promax/BDA Arabia Awards.
Since its inception, METAphrenie has created award-winning work for clients such as Adidas, Audi, Siemens, Marlboro Racing, Comedy Central, Porsche Design, Lig TV and Sky Sport.
Adidas is also one of the studio's long-standing clients. Having developed over 15 award-winning campaigns, commercials and in-store videos for the sportswear giant, METAphrenie continues to work with Adidas today.
Led by founder and creative director Andrea Dionisio, the company has been awarded over 26 coveted industry design awards for its creative and business successes, and the studio has become a leader and global player within the field of motion-graphics.
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© Press Release 2009
