Cairo, Egypt, 19 Jan 2017 

Mercedes-Benz was more successful than ever in the year 2016: The Stuttgart-based premium brand with the three-pointed star increased its unit sales by 11.3% and delivered 2,083,888 vehicles to customers all over the world. This means not only that Mercedes-Benz grew worldwide faster than its German competitors, but also that it delivered the most cars in the premium segment.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “2016 was the most successful year for Mercedes-Benz in the history of the company, and the sixth record year in succession. With new cars with pioneering design that inspire our customers and with particularly strong growth, above all in China and Europe, we have climbed to the top of the premium segment. And we are accelerating further – with new technologies, products and services.”

 “Our growth strategy is taking effect. Since 2013, Mercedes-Benz has grown every year at a double-digit rate. Mercedes-Benz is now the premium brand with the strongest unit sales; we have achieved our goal four years earlier than we aimed for. In 2016, Mercedes-Benz for the first time sold more than two million cars, an increase of over eleven percent,” stated Ola Källenius, Member of the Board of Management of Daimler AG.

The year 2016 ended for Mercedes-Benz with the highest-ever unit sales in December, which was also the 46th consecutive record month (190,269 units, +6.8%), and with the best quarter of all time (545,967 units, +10.2%). In full-year 2016, Mercedes-Benz was the best-selling premium brand for example in Germany, Italy, Portugal, Japan, South Korea, Australia, Taiwan, the USA and Canada.

More than 635,000 Mercedes-Benz compact cars delivered

Mercedes-Benz continues to invest in its compact cars, where unit sales of the Mercedes-Benz compact cars surpassed the record set in the previous year by 9.3%. 636,903 customers took delivery of their new A- or B-Class, CLA, CLA Shooting Brake or GLA.

The C-Class continues as the best-selling model

The C-Class was once again the best-selling model Mercedes-Benz model in 2016, selling approximately 425,000 units of the Saloon and Estate. The enduring popularity of the C-Class can be seen from its sales figures since market launch: Nine million C-Class Saloons and Estates have been delivered since 1982.

Successful “Year of the E-Class”

2016 was another successful year for the world’s most intelligent business saloon, the E-Class. More than a quarter of a million units of the E-Class were sold to customers last year (+7.9%).

Since the market launch of the current generation in 2013, more than 300,000 S-Class Saloons have already been sold. The Mercedes-Benz flagship maintained its position as the world’s best-selling luxury saloon also in 2016. 2016 was also the first year of full availability of the Mercedes-Maybach S-Class; more than ten percent of all automobiles sold in the S-Class segment were Maybach models.

With the launch of the Germany-wide Mercedes-Benz online store in summer 2016, the premium brand has taken a further step towards the sales in the future. Customers can select from a large number of preconfigured new Mercedes-Benz vehicles. The sales process can be fully carried out online and on seven days of the week – from the comfort of one’s own home or while on the move. The online store appeals in particular to young and media-related customers and is an integral component of the broad-based “Best Customer Experience” marketing and sales strategy at the Mercedes-Benz Cars division. 

-Ends-

For media inquiries, please contact:
Marie Zarif
Manager
Marketing Communication & PR 
Mercedes-Benz Egypt
Plot No.175 Second Sector, Main 90th road
Cairo Fifth Settlement, New Cairo, Egypt.
Email: Marie.Zarif@daimler.com

Further information about Mercedes-Benz Egypt is available online: www.mercedes-benz.com.eg

Further information from Daimler is available at:
www.media.daimler.com and www.daimler.com

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

© Press Release 2017