Cairo, Egypt - Minly, the MENA region’s fastest growing media & entertainment start-up, announces the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region.

The acquisition of Oulo consolidates Minly’s position as the leading creator economy platform in the region and will accelerate Minly’s growth trajectory and customer reach. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region.

As part of the transaction, Oulo’s founder & CEO, Kamal Nazha, will join Minly as Chief Commercial Officer.

The global creator economy market exceeds $100 billion in value, and is still growing. Minly’s growth strategy for this market is developing a full-stack product suite empowering content creators to deliver meaningful experiences, across multiple mediums, to their fan base audiences.

The MENA region has over 450 million people, of which 30% are between the ages of 18 to 30 – a group with a deep connection to social media, and fast contributing more to the global creator economy.

Mohamed El-Shinnawy, co-founder and CEO of Minly, said:

“We are delighted to join forces with Kamal and the Oulo team. Consumers want authentic access to celebrities more than ever before, whilst stars need platforms to connect personally with their fan base. These market dynamics are very powerful, and scale is a competitive differentiator.

“Minly and Oulo share a common passion to create authentic enjoyable moments by connecting creators with their fans in unique ways, so we’re very excited about our future together in this fast-growing market.” 

Kamal Nazha, founder and CEO of Oulo, said:

"I am a big believer in the age old proverb: If you can’t beat them, join them. I’ve always admired and respected the vision and execution of Minly, so I’m naturally very excited to join Shinnawy and the whole Minly team on this journey. 

“With its top-tier technology, investors, and team members, Minly is very well positioned to develop and dominate the creator economy market in the region and beyond, and I am very motivated to ensure this happens."

Minly’s platform currently has over 130,000 users and 1,000 celebrities, including Tamer Hosny, Fifi Abdou, and Dorra Zarrouk.

Complementing its personalized video shoutouts, voice notes, and direct text messages, Minly recently launched its Minly Watch service where people can virtually attend online events performed by the region’s biggest stars, from anywhere in the world. The platform’s debut event, an exclusive live concert by Egyptian rapper Wegz, set a regional record as the biggest virtual concert in MENA, and was attended by over 32,000 fans across 31 countries.

Oulo is a video gifting platform with over 300 celebrities across Lebanon, Jordan, Iraq, and Saudi Arabia. It has created thousands of unique video messages from leading celebrities like Bassel Khaiat, Ali Jaber, Maguy Farah, and others. The company was founded in 2020 by Kamal Nazha after a career in investment banking, mostly at Deutsche Bank.

In June 2021, Minly raised $3.6 million in Seed funding from 4DX Ventures, B&Y Venture Partners and Global Ventures.


Further information
Jamie Pudge
+44 7557 771 703 

About Minly 

Minly is a technology platform that lets fans connect with hundreds of superstars including athletes, musicians, and actors through personalized experiences. It is available on Android, iOS, and Web. The company’s founding team brings experience from leading companies including Uber, Emerge Technology, Microsoft, Disney, Apple, Netflix, IBM, and Vodafone.

Send us your press releases to

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.