Support to BurJuman's 'Safe & Sound' breast cancer awareness campaign marks company's first initiative in the region
Memon Investments, a leading Dubai-based property developer and part of the international business conglomerate, the Memon Group of Companies, has outlined an extensive Corporate Social Responsibility campaign for the Middle East, which entails sponsorship and support to a host of charitable institutions, environmental agencies and other NGOs across the region. The company recently announced its active participation in the 'Safe & Sound' campaign - BurJuman's Breast Cancer Awareness Programme - as the official annual sponsor. This will mark Memon Investment's first CSR undertaking in the region and it follows the long list of CSR initiatives embarked on by the company.
Memon Investments' commitment to CSR will develop into a course of actions to elevate the value of life for the different segments of society. Consequently, the company plans to engage in programmes that aim to alleviate the burdens of poverty and promote quality education, and is currently in the process of forming alliances with other NGOs and charitable institutions as further means to follow the footsteps of Memon Group whose unwavering support to a charitable organization under their banner - The Rabia Charitable Foundation - has spanned a prolific 15 years.
Focusing on women's health issues, Memon Investments is targeting breast cancer, the most prevalent type of cancer, which in recent studies is found to strike one in eight women all over the world. As women today are becoming an integral part of the region's economic progress, Memon Investments appreciates their involvement in furthering the business sector, and is fully committed to extending its support towards initiatives that promote the well-being of women.
"Breast cancer affects not just women but the whole community. As a responsible corporate citizen, we have been furthering our contributions towards various social causes globally over the past three decades. As our first step towards this in the region, we have identified 'Safe & Sound' as the most extensive and effective campaign of its kind in the region and are indeed pleased to extend our all-out support towards the cause," said Princy Philip, Manager - Marketing and Corporate Communications, Memon Investments.
BurJuman has been zealously promoting information dissemination to educate women regarding early breast cancer detection, diagnosis and treatment. Over the past decade, BurJuman has been actively raising awareness, reaching thousands of people across emirates, to spread the message of hope, and encourage them to take the necessary steps in the fight against breast cancer.
Sabina Khandwani, Head of PR and Marketing, BurJuman, said, "We feel that breast cancer cannot be fought by medicine alone because it requires the overall involvement of society to understand the causes and know the treatments. There is a strong social and moral aspect tied to this cause and we believe that this campaign will keep growing due to the whole-hearted support extended to us by companies like Memon Investments. The success and effectiveness of the campaign is reliant on the support we receive from the corporate sector, and we are grateful to them for the role they are playing in extending reach and visibility."
The 'Safe & Sound' campaign, now in its 10th year, is the largest programme of its kind in the region and is participated in by some of the most prominent and active community members. Since the campaign's initial stages in 1998 where activities were confined within the mall area, it has gradually spread its wings to involve activities that draw participation from the corporate sector and larger sections of society - all this when breast cancer has been continuously plaguing women of all ages and ethnicities, becoming one of the deadliest types of cancers.
This year, the 'Safe & Sound' campaign will be officially launched on October 1, 2007 at BurJuman's activity area. Events lined-up for the 10th anniversary celebration of the campaign include the 'Pink Walkathon', where more than 5000 supporters wearing the Safe & Sound t-shirts and caps will participate in a 3.6 kilometer walk on October 26, and the unveiling of the Pledge Wall, where breast cancer survivors will be the first to place the ribbons on the wall as a symbol of their journey and cause and thereafter be made available to the public. Other events scheduled in October include the Harley Davidson Parade, Pink Bazaar, Cycling Challenge, a fashion show where breast cancer survivors will model creations of the various fashion tenants from BurJuman and some musical and children's events that will raise awareness and funds for the campaign.
The Rabia Charitable Foundation has built schools and computer institutes with subsidized fees, mosques, hospitals that offer subsidized rates for the general public and free treatment for registered and homeless people, units with self-generating income facilities and housing projects that presently shelters over 3,200 families. In addition, a nationwide support group called the Rabia Relief Fund, which provides funds, food, medical aid and housing to victims during natural calamities, as well as other key organizations supporting other social causes are well assisted and maintained by the Group.
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About Memon Investments LLC:
Memon Investments LLC is a leading Dubai-based property developer offering a whole gamut of property-related services to the Middle East market and the world. It is poised to become a leading property player by focusing on its core competencies on acquisition, design and development, consultancy, leasing and management of properties to bring a diversified portfolio of premium property projects. Memon Investments, the property development arm of the international business conglomerate, the Memon Group of Companies, leverages the over 28 years of real estate development experience of the group, having delivered over 30,000 units across the globe with a presence in 90 countries spread across Asia, Africa, Middle East and Europe. The UAE portfolio includes prestigious residential projects namely, Champions Tower I, II and III located in Dubai Sports City and its inaugural commercial venture, Cambridge Business Centre located in Dubai Silicon Oasis.
© Press Release 2007
