New website caters to a wide Pan Arab audience
Dubai, 26th April 2012:
Catering to its wide Pan Arab audience, the long awaited and official Arabic language WWE website has now gone live! Following the strategic partnership between WWE and MBC Group that was announced during a press conference last February at the Burj Khalifa in Dubai, in the presence of some of the WWE Superstars, MBC Group seized the opportunity to Arabize one of the most viewed worldwide websites and cater to its regional audience needs. The URL for the new Arabic website is arabia.wwe.com.
The Arabic website includes content from the WWE's main website www.wwe.com such as the latest videos, images and news updates, in addition to exclusive local language content and competitions tailor-made specifically for the region.
WWE is very popular in this region and a great portion of the global audience stems out of the Middle East alone. MBC's decision to develop a website that is catered exclusively to the audience in this region, communicating to them in their own language, comes as a result of the incredible popularity of WWE amongst MBC's audience.
It is also worth mentioning that MBC Action, the action-packed channel targeting young Arabic males, part of MBC Group, airs all the latest WWE action including WWE Raw, WWE Afterburn and WWE Superstars.
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About MBC Action
MBC Action is MBC Group's action-packed channel that targets young Arabic males. It delivers the best in high-octane Western series, movies and action reality shows, keeping everyone buzzing around the clock. Some of its prime time shows include Nikita, WWE, Hawaii Five-0, NCIS, The Mentalist and Alcatraz, all new seasons airing same time as in the US.
The channel recently produced its first production, Driven, which is a weekly, cutting edge, credible "magazine" format car-show that earns the respect and satisfies the insatiable appetite of diehard car enthusiasts. It holds an editorially-strong package geared predominantly towards the ever-growing Saudi male youth who are fully engaged in the car-pimping culture in particular and those who are into the joy of driving in general.
About MBC Group
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 10 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for Arab families with females as the core), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group's 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.shahid.net, the first free VOD portal in the Arab world.
As of July 2011, seven of MBC Group's channels began to air in HD across the MENA Region; the channels are: MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC Max and Al Arabiya News Channel.
For more information, please contact:
Zaina Tahboub
PR Supervisor
MBC Group
Tel: 04- 391 9999 ext 7394
Email: zaina.tahboub@mbc.net
Website: www.mbc.net
© Press Release 2012
