A new cutting-edge car show that delivers a weekly dosage of high-octane adrenaline!
Dubai, November 22nd, 2010: MBC launched today its new weekly show, "Driven", dedicated to meet and satisfy the insatiable appetite of diehard car enthusiasts. Focusing on all the elements of pimped cars, speed and action, it is the first Arabic production to air on MBC Action.
At the press conference today, Mazen Hayek, official spokesman and Group Director of PR and Commercial, said " Driven is a cutting-edge show that is geared predominantly towards the ever-growing Saudi and Arab male youth who are car lovers and motorsports enthusiasts". Hayek also confirmed that the show reaches out to the passions and interests of the youth because of its "spirit" that meets their innovative ideas, encourages their talents and finally reflects it on-screen."
Hayek also focused on the specialty of the show which lies in the strong MBC production quality that delivers a high editorial package which is important in catering to the tastes and the qualities of the motorsports industry in the region, contrary to the other shows that are subtitled in Arabic.
The show also highlights the lifestyle appeal that goes with car culture such as fashion, gear, gadgets and music. It also contains segments that offer news, commentaries and opinions on the latest, hottest, greenest and fastest vehicles in the market .
Finally, Hayek emphasized on the importance of responsible and safe driving on public roads as well as the continuation of the awareness campaigns targeting the youth, reminding the audience of the unfortunate statistical figure which indicates that 1 victim dies of a car accident every fifteen minutes, thus contributing to the increase of road accidents worldwide.
Driven airs tomorrow and every Tuesday at 5:00 p.m GMT and 8:00 p.m KSA.
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About MBC Group
MBC Group was established in 1991 as the first pan-Arab free-to-air satellite broadcasting company in the Arab World. Over the past years, MBC group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 9 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC ACTION (action series and movies), MBC PERSIA (24 hours movie channel with Farsi subtitles) Al Arabiya (the 24-hour Arabic language news channel) and WANASSAH (24 hours music channel) two radio stations: MBC FM (Gulf music), and panorama fm (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit, a news gathering agency. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.alaswaq.net.
For further information please contact:
Joyce Baz
MBC PR:
Tel.:+ 971 4 391 9999
Mob.:+ 971 56 603 4139
© Press Release 2010
