Dubai, 9 October 2004: Masafi, the region's leading producer of quality bottled mineral water, who also hold the market leadership in the tissues sector in the UAE, has introduced a unique car tissue box that offers convenience and comfort to motorists.
The new car tissue box has been specially designed for use in vehicles and comes with a handy side pocket, which allows drivers to reach for a tissue quickly and easily. The car tissue box with an attractive design, opens at the side, and will sit neatly on the door side pockets in cars. The new box will also help drivers avoid waste and discomfiture, which are usually associated with the standard car tissue box.
The new tissue box is the latest product introduced by Masafi to further enhance its market leadership in the tissues sector in the UAE. Masafi has already launched a unique line of boutique fragrant tissues in three subtle fragrances, plus a range of floral tissues that are available in three colours - pink , yellow and blue.
Masafi tissues have unique properties and features, and are made with great care to offer a premium product that is safe for use at home, work or travel. Masafi tissues hold the competitive edge as they are made from 100% virgin pulp in comparison to the recycled material that is used for manufacturing tissues elsewhere. Masafi tissues are also produced with high-speed machinery to achieve a very low grammage fine tissue, which makes Masafi tissues extremely soft yet strong and wet resistant, with high absorbent properties.
Mr. Ashraf Abushady, General Manager of Masafi, said:"One of our pillars of success has been our commitment to innovation and excellence. This new tissue box has been inspired by our desire to ensure that drivers have a comfortable and safe journey. The box has been given an elegant look so that it fits well with the interior of a car. The new product is yet another outcome of our innovative production and marketing strategies aimed at making the Masafi brand even more visible in the UAE and Gulf markets".
Masafi has also been the market leader for the past 28 years in the mineral water business in the UAE and GCC states. The company aims to enhance its market leadership by continuously enhancing the excellence of its wide range of products through its commitment to innovation and providing safe and healthy drinking water.
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© Press Release 2004
