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- Also wins AED 100,000 cash prize
- crosses the 300K customer mark during campaign
Dubai: After an eventful six-month long campaign that saw thousands of UAE residents participate for the chance to win a private island, Liv., the digital-only lifestyle bank by Emirates NBD has announced the lucky winner of its one-of-a-kind competition.
27 year old Brendan Lopes won the highly coveted prize at the grand finale of the competition held last week in Dubai. Brendan emerged victorious from a total of twenty finalists to win Hollpoint Island, a private isle located in Isaacs Harbour, Nova Scotia, Canada. More details of the island can be found here.
Commenting on his win, Brendan Lopes said, “I couldn’t believe my luck when I was announced as winner; it seemed too good to be true. I feel very fortunate to have won this prize, and I’m deeply grateful to Liv. for giving me this opportunity to own a private island of my own.”
In addition, Liv. handed over a cash prize of AED 100,000 to Brendan which could be used to build a cabin, buy a boat or perhaps just for travel to and from the island.
“On behalf of the team at Liv., I would like to congratulate Brendan Lopes for winning this prize that most of us can only dream of, his very own island retreat,” said Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD. “Liv. continues to be the fastest growing bank in the country and we will plan to offer more such exciting promotions that connect strongly with customers while also nudging them to build healthy financial practices and save more”.
The campaign kicked off in April this year with customers being able to qualify to enter the draw to choose the finalists by accruing Livion points when they carry out daily transactions and other activities using the app or debit card, as well as by maintaining higher deposit balances. Following popular demand, the campaign was extended by a month until end of September, allowing even more new and potential customers to qualify and win. The final pitted the twenty selected Liv. customers in an exciting face-off to select Brendan Lopes as the winner.
Jayash Patel, Head of Liv., said: “The island campaign was developed based on feedback from customers to feature an opportunity to win a distinctive reward such as a private island, a privilege usually limited to a select few. The promotion has been enormously successful with two in three customers qualifying for the draw as they continued to engage and benefit from Liv.’s many easy to use features to carry out daily banking, gain insights on their spending and finances as well as enable their lifestyle.”
-Ends-
About Liv.:
Liv. is the UAE’s first digital-only bank with a special focus on millennial customers, operated and managed by Emirates NBD Group. Established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, Liv. offers a first-of-its-kind banking-meets-lifestyle experience, on a smartphone. Its unique features include instant account opening with #nopaperwork and real time access to insightful financial data and transaction history to empower customers to better manage their finances. Liv.’s proposition is supported by a group of partner brands, enabling it to offer customers a range of personalised lifestyle promotions and offers.
About Emirates NBD:
Emirates NBD is a leading banking Group in the region. As at 30th June 2019, total assets were AED 537.8 Billion, (equivalent to approx. USD 146 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.
The bank currently has 233 branches and 1081 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China, Indonesia and Turkey.
The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai. For more information, please visit: www.emiratesnbd.com
On 31st July 2019, Emirates NBD acquired Denizbank, a leading bank in Turkey with total assets of AED 134 Billion as at 30th June 2019 (equivalent to approx. USD ~36 Billion). The bank operates through a network of 749 branches, with presence in Turkey, Austria, Germany, Bahrain and Moscow.
For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com
Tricia Kaul
asda’a bcw; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: Tricia.Kaul@bcw-global.com
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