• Expansion coincides with the launch of Amazon’s dedicated marketplace into Poland
  • Establishing a central European office will serve as a hub to better service their clients across the continent
  • Company reports a 35% increase in revenue in 2020

Dubai - Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell, by helping shoppers buy, has today announced its expansion into Europe with a dedicated office in Poland – a globally renowned centre of excellence of e-commerce talent.

The Liquid team based out of Poland will serve as a hub from which to offer its European clients a full range of go-to-market, strategic, creative and execution services, with the objective to tap into Poland’s globally renowned e-commerce talent. The team of 20 experts in Poland is led on the ground by Kornelia Samanta, a seasoned e-commerce professional who was previously based out of Liquid’s Dubai office.

Liquid’s expansion into Europe coincides with Amazon’s recent launch into Poland with their own dedicated website and subsequent marketplace offering. With the opportunity to now service regional clients in Poland, the decision to launch a European base made strategic sense.

Sachinn J.Laala, Liquid’s CEO said, “When looking at the ideal location to launch the base of our European operations, Poland was the clear frontrunner. Geographically, it serves as the perfect hub from which to service our clients across the continent. Europe’s tech and e-commerce industries have seen huge investments for a number of years and when you add the talent pool into the equation, the country comprises a fantastic combination of talent, opportunity and growth for our clients.”

J.Laala continued, “The Middle East is now in position to begin exporting its ecommerce expertise across the world. We have noticed a major appetite for our capabilities and unique offering in Europe and we look forward to continue delivering for our clients across a range of geographical markets”.

The expansion comes off the back of a 35% increase in revenue in 2020, and follows Liquid’s recent move into the Kingdom of Saudi Arabia and Egypt, building upon its global hub office based out of Dubai, United Arab Emirates.

About Liquid:

Liquid is a globally active retail ideas company based in the Middle East fully dedicated to ensuring brands sell, by helping shoppers buy, wherever, however and whenever.

Their unique approach of thinking and acting at the speed of retail, underpinned by a belief in the combination of  Science, Art and Instinct, has helped them grow their reputation and scale from start up, to a team of over 90 experts in five years.

Headquartered in Dubai, and with offices in KSA, Egypt, Lebanon, Poland, and India – Liquid works with some of the world’s most iconic clients, including P&G, Johnson & Johnson, PepsiCo, Nestle and Bieresdorf, amongst others, helping some of the world’s most loved brands to present themselves across all retail channels in ways which resonate with shoppers.

Liquid walks the walk not just the talk in bringing ideas to life with excellence in execution, delivering what it takes to help brands win the hardest yards in retail.

For more information, please visit www.liquidretail.com 

Contact Information
Younes Elaouad

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