WRT54G2 launched with Sleek New Industrial Design, Internal Antenna Technology and the Linksys EasyLink Advisor
Dubai, UAE - Linksys®, a Division of Cisco, the leading provider of VoIP, wireless and networking hardware for consumers and small business environments, announced the new Wireless-G Broadband Router WRT54G2 - the successor of the globally recognized Linksys by CiscoWRT54G router. The new router features the same sleek industrial design as the recently launched Ultra RangePlus family of Wireless-N products (WRT160N and WAG160N).
The WRT54G2 features a new slim and curved profile that has graced the Linksys by Cisco WRT160N and WAG160N. The design complements any fashionable living room. Users can now proudly display their new router alongside HDTVs and Hi-Fi systems, instead of hiding it under a cupboard or behind a curtain.
In addition to its sleek design, the WRT54G2 also features an internal antenna technology that integrates the antenna into the router body without compromising signal coverage.
"The successful Linksys by Cisco WRT54G is an iconic product in home networking. We have worked with that high benchmark and improved its performance further, made t easier to use and updated it with our latest industrial design," said Mohammad Hoda, Regional Manager, Linksys Middle East and Africa.
Linksys took an extensive approach to develop the new industrial designs. Detailed market research was conducted to reveal consumer preferences in design. Out of the 160+ designs that were reviewed, consumers preferred sleek, contemporary styles that blended seamlessly with fashionable home environments.
The decision to include internal antennas and new color palette were also results of the extensive market research.
Besides the new design, the WRT54G2 is shipped with the Linksys EasyLink Advisor (LELA) application, which is a technology advisor that helps make life easier for the consumer. This simple-to-use software package is designed to take away the technical hassle of setting up a wireless network and helps keeping the network secure and connected.
LELA will automatically check for updates for all Linksys products on the network, and can securely configure other connected devices and computers. The intuitive interface will help simplify set-up and maintenance of a home network - making it easier and more accessible than ever before.
Users without networking experience will also appreciate how LELA can help scan the network for issues, troubleshoot and attempt to resolve any potential conflicts. No more techno talk or passwords required.
The security can be configured with just one simple button on the WRT54G2. The WPS (Wi-Fi Protected Setup) feature is designed to help make securing wireless devices easier. Simply push the WPS button on the router and on another WPS-enabled wireless device to create an encrypted wireless connection between them.
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Notes to Editor:
Pricing and Availability
The WRT54G2 will be available towards the end of June from authorised distributors, retailers and e-tailers.
About Linksys
Founded in 1988, Linksys, a Division of Cisco (NASDAQ: CSCO) is the recognized leader in Voice, Wireless and Ethernet networking hardware for consumer, SOHO and small business users. Linksys is dedicated to making networking easy and affordable for its customers, offering innovative, award-winning products that seamlessly integrate with a variety of devices and applications. Linksys provides award-winning product support to its customers. For more information, visit www.linksys.com
The maximum performance for wireless is derived from IEEE Standard 802.11 specifications. Actual performance can vary, including lower wireless network capacity, data throughput rate, range and coverage. Performance depends on many factors, conditions and variables, including distance from the access point, volume of network traffic, building materials and construction, operating system used, mix of wireless products used, interference and other adverse conditions.
Linksys is a registered trademark or trademark of Cisco and/or its affiliates in the U.S. and certain other countries. Other brands and products are trademarks or registered trademarks of their respective holders. Copyright © 2008 Cisco Systems, Inc. All rights reserved.
For more information, please contact:
Mélodie Testelin, Linksys
Phone: +33 15804 3102
Email: mtesteli@cisco.com
Rima Salman
Polaris Public Relations
Phone: +971 4 3415555
Email: r.salman@polaris-me.com
Investor relations
Marisa Ross, Cisco
Phone: +1408 527-9830
Email: mariross@cisco.com
Analyst Relations
Lisa Soto, Linksys
Phone: +1 949 823-4778
Email: lisoto@cisco.com
© Press Release 2008
