Like Digital & Partners today announced it has been awarded the Sitecore Experience Award (SEA) Most Intelligent Content Optimisation category winner for its work together with Kerzner International’s brands One&Only and Atlantis Dubai. The entry was selected for Agile and Successful commercial tactics showcasing how Kerzner International achieved growth in the pandemic.
The Sitecore Experience Awards 2021 recognises brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate their Sitecore solution is delivering ground-breaking customer experiences and great overall value to their business.
“To win this award is a testament to all the dedication, collaboration, and hard work of the teams both at Like Digital & Partners and Kerzner International. Our belief in the power of content to unite, even at the most difficult of times brought upon metrics that exceeded our expectation during the pandemic.” said Suzanne Foster, Director of Content Marketing, Like Digital & Partners
Kerzner International needed to adjust marketing activities and harness creative technology, to overcome the extreme challenges COVID19 presented to the hospitality industry, to deliver business successes. One&Only’s truly omnichannel approach centered around rich storytelling content across email marketing, the website and social media campaigns using Sitecore components and geotargeting afforded agility over the shifting travel landscape. The joy of One&Only was brought to life with content that resonated with their audience at each phase of the pandemic, resulted in an average 42% uplift in time on site. Atlantis the Palm’s Sitecore personalization drove targeted local sales with up to 220% uplift in engagement across key customer groups.
Hershna Langworth, Director, Global Ecommerce says, “Our work with Sitecore is a best-in-class strategic deployment of content at scale, personalization and agile digital marketing. What we have learned during the pandemic has established a test-learn-refine methodology for the whole group.”
“The shift to digital has accelerated at an unprecedented pace over the past year and a half, prompting organizations to evolve their efforts to develop powerful, impactful and everlasting human connections,” said Lee Miles, Chief Customer Success Officer, Sitecore. “Those efforts were bolstered by digital-first engagements, creating smarter, more intimate, inspiring, and innovative messages that resonate with consumers. With the Sitecore Experience Awards, we are proud to once again celebrate the world’s leading brands and organizations using Sitecore technology to make essential connections with their audiences by delivering exceptional customer experiences through numerous channels.”
SEA 2021 winners have demonstrated how they used Sitecore solutions to make a significant and measurable impact for their customers and business.
Through the rigorous selection process, each entry was judged by a panel consisting of Sitecore leadership from that entry’s region. There are three regions that evaluated and approved all regional selections based on specific selection and scoring criteria.
About Like Digital & Partners
Like Digital & Partners is an award-winning agency with offices in London and Dubai, offering expert digital transformation services to the world’s leading luxury brands. Like Digital & Partners is driven by business growth and innovation for our clients; from strategy and development to design and content marketing.
About Kerzner International
Kerzner International is a leading international developer and operator of destination resorts, ultra-luxury hotel & residences and innovative entertainment and gaming experiences. With globally renown brands; Atlantis, a water-themed destination resort including Atlantis the Palm in Dubai and Atlantis Sanya in China, One&Only’s award winning destination resorts and private homes, and Mazagan Beach & Golf Resort, a 500-room destination golf and casino resort in Morocco.
About Sitecore
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
© Press Release 2021
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