Digital leader's popular mobile gets a facelift with added style and sophistication
Dubai, UAE - Global and regional digital leader LG Electronics, a worldwide technology leader in mobile communications, will soon be launching a new version of its phenomenally successful Black Label Series handset, the LG Shine.
Sporting a new luxurious gold finish, the LG Shine 'Gold' will be available across mobile outlets across the Middle East and Africa and will build on the legacy of the original Shine phone, which has sold over three million units worldwide less than four months of its launch.
Mr. K. W. Kim, President, LG Electronics - Middle East and Africa, commented: "LG Shine, introduced as the second handset within the LG Black Label series, has proved to be another huge success globally and we aim to provide our customers alternative exquisite design options with high-tech supporting features by offering new LG Shine 'Gold'. This new phone will take LG Shine to wider audiences who favour new trends, ensuring it remains this year's iconic handset."
Continuing on the tradition and huge success generated worldwide by the LG Shine slider phone, the dazzling new version of LG Shine handset offer mobile users its stylish appearance in 'Gold' for those looking for a premium styled handset that reflects their image and lifestyle.
Furthermore, botanical patterns decorating the back of the handset offer consumers a unique style to reflect their premium image. This new handset offer new experience and style with a full metal body that shines in the palm of your hands.
Unlike the slider version of LG Shine, LG Shine Bar type comes with 1.77-inch wide mirror LCD screen illuminating vivid colour displays that allow contents to be viewed from different angles. Other key features include a 2 mega-pixel camera, expandable memory (micro SD card), multimedia players (MP3, MPEG4, WAV), USB and Bluetooth (V1.2), messaging (SMS, EMS, MMS) and internet access. Above all, it supports long battery life, at least 160 minutes of talk time and 280 hours of standby.
The LG Shine, now available in over 65 countries, has boosted LG's presence in the ever competitive mobile market, helping establish it as a leading global mobile manufacturer.
LG Shine 'Gold' will be available in major mobile dealerships in UAE from the first week of October.
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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theatre systems.
LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com
About LG Black Label Series
LG Chocolate mobile phones are the first handsets under the LG Black Label Series - a premium line of high-
class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both, iconic and emotionally appealing yet also affordable.
For more information, contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Email: hamad@lge.com
Edward D'Mello / Sameena Ibrahim
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: e.dmello@polaris-me.com
Email: s.ibrahim@polaris-me.com
© Press Release 2007
