Digital leader presents over 570 innovations at prestigious electronics show
Global and regional digital leader LG Electronics unveiled its latest products and technologies at the 2008 edition of the International Consumer Electronics Show (CES), being held at Las Vegas Convention Centre from January 7-10, 2008.
This year, LG received CES Innovations Awards for 13 products (five flat panel TVs, four mobile handsets, two home electronics products, one audio product and one video product), including the Best of Innovations Award in the video display category for its single-layer (frameless) plasma TV, the PG60. LG's five Innovation Awards for its flat panel TV line-up was exceptional; by receiving more than 60 CES Innovations Awards over the past four years, LG has become one of the most-honoured companies at the exhibition.
"The CES Innovations Awards are the benchmark for cutting-edge, best-in-class consumer technology," said Mr. K.W. Kim, President of LG Electronics - Middle East and Africa. "We are honoured that industry leaders again recognize LG's commitment to delivering advanced technology and innovative design to consumers around the world."
LG was also setting new standards for mobile TV with its introduction of MPH (Mobile-Pedestrian-Handheld) digital TV broadcast technology at CES 2008. Around 570 products were presented at the show from LG's different divisions, including:
Flat Panel TVs: LG presented its next-generation LCD and plasma product line-up featuring innovative designs and high-tech functionality. LG's two new flagship TVs, the LG60 LCD TV, one of the slimmest TVs available and PG60 plasma TV, a clean and frameless design made possible through advanced technology, will help it achieve its 2008 sales goals.
Both the LG60 and PG60 have been developed based on LG's knack for consumer insight. The company's innovative technology has also been updated for its premium products, the LG70 and PG70, to allow Full HD wireless data streaming.
Audio/ Video Products: Led by its award-winning dual-format Super Blu™ Player (BH200), LG expands its 2008 digital audio-video line with innovative home theatre audio products and new portable navigation devices. The BH200 is LG's second generation high-def player to offer full Blu-ray disc and HD DVD playback in one device, an LG first. The 2008 digital audio-video line highlights enhanced sound quality, sleek designs and new features, such as HD radio compatibility and user-friendly touch-sensing controls.
LCD Monitors: LG's flagship LCD monitors, the W52 series, combine cutting-edge performance with stylish designs that integrate into any home office or high-end professional setting. The series features Digital Fine Contrast Technology which boosts the contrast ratio to 10,000:1, one of the highest ratios available today and "ez Zooming" technology which helps users quickly change the image size and resolution with the click of a button.
The company was also showcasing its L206WU monitor, which allows multi-screen users to easily connect up to six other monitors or eight notebook PCs without having to add any video cards or other hardware.
Mobile Handsets: The newest products for 2008 on display include phones and accessories that feature the latest in touch screen technology, advanced music and TV capabilities, and Bluetooth technology. LG was honoured with multiple 2008 CES Innovations Awards this year for its handsets, including Voyager by LG, Venus by LG and the Musiq by LG. Voyager by LG is the first handset with an interactive touch screen and a full QWERTY keyboard.
The company highlighted its handsets by categories, such as camera phone (Viewty), smart phone (LG-KS20), touch screen (Venus), premium design (Shine) and music phone (Musiq). LG Trax and the new Chocolate phone were also showcased as music phones.
However, the groundbreaking technology that LG unveiled at this year's show was the Mobile Pedestrian Handheld (MPH) Digital TV Technology. The MPH in-band mobile DTV system is over-the-air Digital TV transmission technology for mobile, pedestrian and handheld devices. Based on the core technology used for existing VSB (Vestigial Side Band) standard developed by LG's US R&D lab, this technology does not require additional frequencies such as DMB, DVB or MediaFlo.
Due to the constant developments and cutting edge technology, global markets for mobile handsets, navigation devices, notebook PCs and receiver chips are expected to grow rapidly.
At CES, LG demonstrated mobile phone handsets, laptop PCs, portable navigators and in-car DTVs, all with MPH chips.
Other LG offerings included notebook and mobile PC products as well as dual-format Blu-ray and HD DVD compatible drives.
-Ends-
© Press Release 2008
