Digital leader puts consumers first with Super Multi-Blu player that puts an end to Blu-Ray / HD DVD format wars
Dubai, UAE - This year at GITEX Shopper, global and regional digital leader LG Electronics will give consumers a taste of its continuous technological innovation, by showcasing its cutting-edge dual format DVD player, the LG Super Multi-Blue.
Winning the "European HD Player 2007-2008' award at the prestigious 2007 European Imaging and Sound Association (EISA) Awards held recently, the Super Multi Blue (BH100) is the world's first DVD player that can play both Blu-Ray and HD DVD formats, thus putting an end to the format wars. The Super Multi-Blue was given the award at an official ceremony IFA Berlin on September 1, 2007.
The ground-breaking Super Multi Blue blends the latest technologies and offers unprecedented flexibility to consumers seeking the convenience of playing both Blu-ray Disc and HD DVD high-definition content.
LG Super Multi Blue Player gives consumers complete peace of mind while companies battle to decide which format will ultimately win out. By developing a high-definition player that supports both Blu-ray Disc and HD DVD discs, LG has delivered a product that puts the customer first and ends user confusion about the two formats.
"We've developed the Super Multi Blue Player to end the confusion caused by the current competition between Blu-ray Disc and HD DVD. Customers are no longer forced to choose between the two formats," said K. W. Kim, President, LG Electronics - Middle East and Africa.
"As Full HD TV is already gaining ground, we are hoping that the Super Multi Blue Player will play the trigger role in expanding and advancing both Full HD TV and high-definition DVD market volume together," he added.
LG is confident that the Super Multi Blue will emulate its worldwide success in the Middle East and Africa regions. The new player is ideally suited to LG's expanded lineup of Full HD 1080p plasma and LCD HDTVs, delivering best video possible in the highest display resolution format.
Kim added that the consumers' love affair with HDTV would now be even stronger thanks to LG's marriage of Blu-ray Disc and HD-DVD. "What's more, our player up-converts standard DVDs to 1080i resolution, providing compatibility with consumers' current movie libraries while improving the picture quality of those discs too."
"We know our customers want high definition content for their HDTVs. We also know a format war keeps people on the sidelines," Kim added. "With this new dual-format player, LG is offering a viable solution to this dispute. This is the kind of customer-focused approach that we look to bring to our customers."
In addition to offering Full HD 1080p picture quality from high-definition discs, the player incorporates interactive functions based on BD-Java, which allows advanced menus and functions to be displayed over the video of Blu-ray discs. And, while the same level of advanced menu interactivity is not available while playing HD DVD discs, the powerful combination of Blu-ray Disc and HD DVD audio/video playback technologies is like no other on the market.
The unit supports various audio-video formats, including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD audio, and includes multiple inputs/outputs such as HDMI out, component / composite video outputs, and optical / coaxial / discrete 5.1 channel audio outputs, among others.
The strikingly designed unit incorporates elegant and easy-to-use backlit touch sensor buttons along with an ergonomic remote control that delivers an effortless command of the next-generation home entertainment experience.
The new product will be available through LG's channel partners at GITEX Shopper 2007, which runs at the Airport Expo Dubai from September 6 to 13. In celebration of its new launch, LG is also offering buyers of its products the opportunity to win fabulous prizes including Mercedes cars, 32-inch plasma TVs and MP3 players.
LG unveiled a mega-promotion aiming at the customers in the UAE, Oman and Qatar, titled "The Life's Good Experience". The promotion offers huge prizes to customers for buying LG display or media products during GITEX and Ramadan.
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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.
LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, optical storage, PC and car infotainment focusing on next-generation businesses.
For more information, please visit www.lge.com.
For more information, contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Email: hamad@lge.com
Edward D'Mello / Sameena Ibrahim
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: e.dmello@polaris-me.com
Email: s.ibrahim@polaris-me.com
© Press Release 2007
