Saudi Arabia, October 7, 2009: LG Electronics, a worldwide technology and design leader in mobile communications, announced the launch of the LG-KS660, the company's first full touchscreen handset equipped with dual SIM card slots. Designed for the demanding life of today's business person, LG-KS660's slim design and convenient productivity tools help users manage their time well and work more efficiently.

"According to surveys we've conducted, mobile handsets have become an essential part of everyday life, for both consumers and businesses. Business has been made more efficient thanks to text messaging and easier communications when away from the office." said Mr. Simon Lee, General Manger of LG Electronics in Saudi Arabia. "With this in mind, LG developed the LG-KS660 with dual SIM to provide more useful and smart touchscreen for business people."

Dual SIM capability allows users to operate both SIM cards and use multiple functions simultaneously. With both cards in place and call waiting functions, it's possible to have as many as four active calls at one time. The simple touch of the screen allows users to easily transition between callers they have on hold and the person they are speaking to, without switching cards or powering off. Using the phone's stylus, messages can be handwritten while conducting calls and sent immediately as an image.

LG-KS660's dual SIM system also makes the switch between business and personal life effortless. By simply selecting the appropriate SIM on the touchscreen, the business line can be turned off while at home or enjoying leisure time with family and friends. The phone's 5 megapixel camera captures important memories with loved ones, while keeping personal photos separate from important business documents. Likewise, for users who handle multiple businesses or use separate phone accounts for international travel, the dual SIM allows convenient access to both accounts in a single phone.

In addition, enhanced business features are available through the LG-KS660's Smart Desktop, giving consumers a virtual PC in the convenience of a slim mobile handset. The phone's 3-inch touchscreen allows users to quickly access all the information they need to efficiently manage their business schedule. With just one click of the finger, a myriad of widgets, including calendar, to-do list, memo or search tab, can be customized for optimum productivity, added Mr. Simon Kim, Senior product manager GSM, Sauid Arabia.

Entering text or phone numbers is simple and intuitive with multiple, automatic information input. Numeric and QWERTY keypads, as well as stylus memo pads, transition automatically based on the input needed, whether making a call, writing a message or sending an email. The LG-KS660 is one of the new touchscreen handsets will be available for purchase in the Kingdom of Saudi Arabia by Axiom Telecom, LG GSM distributor.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.  

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© Press Release 2009