Lexus owners to experience Gold Class Movie Privileges

Dubai, United Arab Emirates, June 30th 2011: Al-Futtaim Motors, the exclusive distributor for Lexus in the UAE, has announced the launch of Lexus Gold Movies, inviting their customers toenjoy their favourite blockbuster movies at Gold Class theatres, booked exclusively for Lexus car owners.

Lexus Gold Movies comes in line with the brand's commitment to extend luxury beyond its vehicle experience. Itstarts on July 16 2011 at VOX Cinemas ( Formerly known as Cinestar)Gold Class theatres at Mall of the Emirates, Dubai and Marina Mall, Abu Dhabi, every Saturday at 9.00pm, whereby customers simply present their car registration card at the ticket booth to avail two complimentary movie tickets.

Saud Abbasi, General Manager - Lexus, Al-Futtaim Motors commented: "This initiative takes our service to another level of personalised exclusivity. It reflects our promise of individual attention."

"Lexus is leading the way in transforming automotive luxury with technologies and products that exceed customer expectations. And by individually connecting to our customers, we are destined to emerge as the one true benchmark for uncompromising luxury" Abbasi added

Lexus Gold Movies is designed to provide a luxuriously warm experience aimed at providing customers with first class qualityentertainment and service.

VOX CinemasGold Class theatres are warm and private with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table. Gold Class seating is tiered for unobstructed viewing and the cinema features digital surround sound and wall-to-wall megascreens.

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About Al-Futtaim Motors:
Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.  The company also operates 13 Tyre Express outlets in Dubai and Northern Emirates at select Emarat Petrol Station in addition to 5 TBA Tyre Service Centres at ADNOC Petrol Stations in Abu Dhabi and Al Ain. A comprehensive range of tyres and batteries are available, together with expert advice on tyre care and safety. The company's customer focus is exemplified in its guiding maxim of "We care and it shows".

For further information please contact:
Suzan Kazzi
Public Relations Manager, Al-Futtaim Motors
Tel: +971 4 2282101
Fax: +971 4 2279801
Email: Suzan.kazzi@gmasco.com

© Press Release 2011