Senior executives from around the region will participate in 'The Art of Successful Crisis Management' Workshop to be held in Dubai on March 31st and April 1st.
The workshop will be run by Jonathan Hemus, a leading global crisis management expert, and founder of Insignia Communications in the UK. It will examine in detail the impact that poor reputational management can have on a business's financial performance and clearly evidence the need for a well thought through strategy for any business regardless of industry.
In particular, the workshop dedicates time to discussing the increasingly important role that social media (such as Facebook and Twitter) play in the development and successful handling of crises. Today, reputations can be made and destroyed online. Using analysis of cases and online tools and techniques, it is designed to gear up organisations for reputation management in the digital age.
Jonathan says: ' In light of the recent Malaysia Airlines tragedy, it is clear that no organisation can afford to gamble with its reputation. It is wrong to assume crises are always random, unpredictable events. The truth is that there are things you can do to significantly reduce the possibility of your organization suffering a crisis. Preparing for a crisis means that you will be able to sleep more peacefully at night knowing that your organisation is less vulnerable to a potentially catastrophic situation.'
About Jonathan Hemus
Jonathan Hemus is the managing director of UK-based reputation management firm, Insignia Communications. He has been a significant contributor to the field of crisis and reputation management and has more than 25 years' experience providing communication advice to world leading organisations and brands. Working with these organisations at the most senior level he has been instrumental in determining their reputational vision and steering them through issues and crises that have posed real threats to their integrity.
At Insignia, Jonathan has advised a wide range companies on how to build and protect their reputations and trained hundreds of executives in Asia, Europe, USA, Asia and the Middle East to successfully communicate with their many stakeholders.
He is a sought after trainer, coach and speaker on crisis and reputation management and has spoken on reputation management, crisis communication, PR and business continuity at national and international conferences and events.
About Insignia Communications
Insignia Communications is a communication consultancy specialising in reputation management, crisis management planning, crisis management training and communication training, on a national and international scale. www.insigniacommunications.com
© Press Release 2014
