AED 26 million investment in state-of-the-art machinery to ensure highest quality turf
Jumeirah Golf Estates, Dubai's premier residential golfing community, today announced a five year exclusive equipment and irrigation deal with Toro, the world's leading supplier of outdoor landscaping products and services.
The AED 26 million (USD $7.2 million) contract will cover the most technologically advanced golf and landscape irrigation system and a complete fleet of golf course maintenance equipment for the four signature courses planned for the development. It will also include support services from Toro's team of expert advisors on turf equipment and irrigation management .
David Spencer, chief executive of Jumeirah Golf Estates, said:
"We're developing the best courses in Dubai and that means securing the best equipment and advice, at every stage of our development.
"Toro is well-known among the world's golf course community as the world's leading supplier of turf management equipment and irrigation products.
"With this deal, we become Toro's largest customer in the Middle East. It is a strategic investment in our long-term development as one of the best residential golf communities in the world."
Toro's European director of new business development, Bob Buckingham said:
"We are highly delighted to be working with the team at Jumeirah Golf Estates and we look forward to developing a long lasting partnership which meets their needs for maintenance equipment and support services."
Toro is a leading worldwide provider of outdoor beautification products, support services and integrated solutions. Since 1914, it has built a tradition of excellence around a number of strong brands that serve a customer base that includes golf course superintendents, groundskeepers, sports field managers, landscape and irrigation contractors, fruit and vegetable growers, and homeowners.
Seventy-five of the top 100 professional golf courses in America rely on Toro products to keep their turf up to par.
The world's leading golfing and course design superstars are joining forces to create Dubai's premier residential golfing community - Jumeirah Golf Estates. Greg Norman, Vijay Singh, Sergio Garcia and "the father of modern golf course design", Pete Dye, are working on creating one of the world's most distinctive golf developments.
Jumeirah Golf Estates aims to be one of the finest residential golfing destinations in the world. Four courses - Fire, Earth, Water, and Wind - will pay tribute to the power of nature, each employing the distinctive characteristics of its own surroundings to deliver a unique challenge.
They will be surrounded by individually designed residential communities which bring a new sense of luxury and space to Dubai.
The first phase, under construction, incorporates the Greg Norman-designed Fire and Earth courses and 13 residential communities across 375 of the total 1119 hectares.
www.jumeirahgolfestates.com
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About the Toro Company
The Toro Company has more than 5,500 employees worldwide and is a leading provider of turf care solutions for landscapes ranging from residential lawns to the world's most prestigious golf courses and sports complexes. Information about Toro products and services is available online at www.thetorocompany.com.
Hydroturf International is The Middle East Distributor for Toro Machinery.
For further information, please contact:
For further information, or photography to accompany this press release, please contact:
Four Communications Group
Greg Moore
+971 50 794 4923 / +971 4 362 5129
Ray Eglington
+973 360 44 111
Ben Thomas
+971 50 755 9246 / +971 4 362 5129
jge@fourcommunications.com
Jumeirah Golf Estates:
Jamie Goodenough
+971 4 375 9519 / +971 50 653 8085
© Press Release 2007
