Leading retailer of consumer electronics and technology takes top honours at Annual Retail Middle East Awards
Dubai, UAE 28 May, 2009: Jumbo Electronics' innovative retail concept store 'Jumbo Unwired' has scooped the Retail Technology Initiative award at the Annual Retail Middle East Awards hosted by the region's leading publication dedicated to the retail industry.
The win is Jumbo's second in just two months this year. Earlier, they won the Top Electronics Store for 2008 award at Deira City Centre's annual awards for retailers, the second successive year that Jumbo has been honoured by Deira City Centre.
'Jumbo Unwired' launched at Dubai Mall is a forward-thinking youth-targeted store featuring laptops, mobile phones and a comprehensive range of other wireless electronics, technology products and related accessories.
JP Nambiar, Retail Head, Jumbo Electronics, said: "We are delighted with this win as it reaffirms our commitment to making 'Jumbo Unwired' a technology destination of choice, particularly for the brand conscious youth market. This win also recognizes we are on the right path with the philosophy behind the concept store, as a platform to bring young people together to exchange ideas and browse through Jumbo's vast range of unwired solutions across computing, mobile phones and other areas of electronics and technology products. Connectivity on the go has become an imminent need and at Jumbo we recognized the evolution in this category, which led us to this unique concept of the future".
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About Jumbo Electronics LLC
Jumbo Electronics is one of the biggest names in the field of consumer electronics, information technology, telecommunications, home appliances, office automation and entertainment in the UAE, and is amongst the first transnational corporations with a well spread out network of 32 retail stores and 9 service centres across the emirates.
A partner for the world's leading brands, Jumbo's retail and distribution network have made it a natural choice for manufacturers who want to tap into the growing Middle East market. One of the largest distributors of Sony products in the world, the company has an enviable line-up of various other international brands in its portfolio including Acer, Apple, Asus, Blackberry, Brother, Casio, Compaq, Dell, Fujitsu-Siemens, HP, HTC, I-Mate, Lenovo, LG, Linksys, Motorola, Nokia, Samsung, Sony-Ericsson, Supra, Toshiba, VAIO, Western Digital, and many more.
From modest beginnings in 1974, Jumbo's remarkable progress into being a consumer electronics giant has been built with an uncompromising adherence to quality. Jumbo's principal divisions - Sony Division, Retail Division, IT Division, Telecom Division and Channel Sales Division work seamlessly with the Corporate Business Division, with support from the Jumbo Services Division, to set new benchmarks in customer service.
For further information:
Anosh Ahamath
BPG Public Relations
Tel: 00 971 4 2953456
anosh@batespangulf.com
© Press Release 2009
