02 August 2010
Leading manufacturer to consolidate number one position in Oman paint market

 Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has announced the launch of its 'Colour Trends 2010' concept which will be available in their assortment of decorative paints in Oman - a move that is in line with the leading paint manufacturer's aim to strengthen its number one position in the Oman paint market. Seventeen new vibrant shades comprise the 2010 collection, which have been specially formulated to meet the evolving preferences of Jotun's customers.

The 2010 collection combines classic and modern hues with an edgy twist, with its three ranges - 'Jazz Up', 'Pure Nuture' and 'Mystic Elegance' each offering six shades. 'Jazz Up' offers a dynamic palette designed to reflect an individual's true colours and creativity, while 'Pure Nuture' features a colour scheme that is ideal for nature lovers, as it gives them an opportunity to invite the splendour of the great outdoors into their homes. Lastly, 'Mystic Elegance' is a glamorous collection based on the values of traditional Middle Eastern interiors.

"The upbeat investment outlook in the Omani consumer and construction sectors makes it a very important market for us. Furthermore, the emergence of many unique and cutting-edge developments in the Sultanate also presents an excellent opportunity for the palettes of 'Colour Trends 2010' to bring to life the most prestigious architectural marvels being completed in the country," said Espen Solberg, Sales and Marketing Manager Jotun Paints. "As our answer to the rising demand for one-of-a-kind colours in decorative paints 'Colour Trends 2010', we are confident that architects, interior designers and individual homeowners will take pleasure in finding vivid colours that match both their aesthetic and quality requirements."

Jotun's 'Colour Trends 2010' range aims to give customers an insight into this year's fashionable colour schemes and wall designs, enabling home decorators and renovators to select the right shades and combinations. Each year, the company adds several new shades to the range, which are based on extensive research and customer feedback. Customers can know more about the 'Colour Trends 2010' by visiting Jotun Multicolor shops throughout Oman, Inspiration Centres in Muscat, as well as on http://lady.jotun.com/Trends. Copies of the Jotun 'Colour Trends 2010' brochure and cards can be obtained by customers in Jotuns Multicolour shops and Inspiration Centres in order to help them choose the suitable colours which they require. Additional colour support can also be found on http://colouradvisor.jotun.com/countrys/me .

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About Jotun
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including the recently opened plant in the Al Quoz area of Dubai, UAE - the biggest worldwide for Jotun and the Middle East.

Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection, Powder Coatings and Intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 398813
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com  

© Press Release 2010