As part of its longstanding commitment to promoting innovation and excellence, Jordan Ahli Bank recently co-sponsored an introductory symposium on the "Blue Ocean Strategy," which was held on June 18th 2012 under the patronage of the Ministry of Planning and International Cooperation.
The event, which took place at the Intercontinental Hotel in Amman, opened with a presentation delivered by Prof. Renée Mauborgne, one of the world's preeminent experts on business strategy and co-author of the international bestseller, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
The symposium tackled a variety of topics outlined in Blue Ocean Strategy, such as the mechanisms for unlocking profitable growth by creating uncontested market spaces; identifying the patterns and principles for creating new market opportunities; and applying the Blue Ocean Strategy principles, frameworks and tools to create value innovation. The symposium targeted decision makers, organizations seeking to overcome competition by establishing new emerging markets, as well as entrepreneurs, start-up owners, and SME's interested in formulating and implementing their own blue ocean strategies.
"This symposium constituted a golden opportunity for organizations to learn new and effective mechanisms to overcome competition by creating their own uncontested market spaces, or 'Blue Oceans,'" commented Saad Mouasher, Deputy CEO/Head of Group Strategy and Corporate Communications at Jordan Ahli Bank. "The depth of the research that formed the basis for the Blue Ocean Strategy presents businesses with the knowledge and tools they need to overcome existing hurdles in the market, which can undoubtedly reinvigorate the local economy."
The Blue Ocean Strategy Symposium was organized by the Strategic Center for Organizational Performance Improvement (SCOPI) -- a leading regional provider of professional services offering cutting-edge consulting solutions and professional development in areas critical to organizational success.
© Press Release 2012
