Modernized name suits global language and digital applications
MENA, 4 March 2014 - Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle (NYSE: JLL), the professional services and investment management firm specializing in real estate, has announced that it is now using the name "JLL" and introducing a refreshed logo. The operations in the Middle East and North Africa will now be JLL MENA.
The shorter name and new logo are:
- Easily recognized and visible in countries around the world
- Memorable and easily pronounced in languages worldwide
- Suitable for digital applications and mobile channels
Shortening its name to JLL is a natural evolution of the firm's historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services. It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.
Charles Doyle, Chief Marketing and Communications Officer at JLL said: "Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging."
Alan Robertson, CEO at JLL MENA said: "We are very enthusiastic about adopting the shortened name and new logo throughout the Middle East and North Africa region. JLL is easily pronounced and remembered, and many of our clients already consider it to represent the high calibre of services we offer."
Doyle continued: "The JLL 'Worldmark' logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services."
The JLL name and new logo will be rolled out globally over the next two years. The firm's legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
About JLL
JLL (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of US$ 4.0 billion, JLL operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 3.0 billion square feet. Its investment management business, LaSalle Investment Management, has US$ 47.6 billion of real estate assets under management.
About JLL MENA
Across the Middle East, North and Sub-Saharan Africa, Jones Lang LaSalle is a leading player in the real estate market and hospitality services market. The firm has worked in 40 Middle Eastern and African countries and has advised clients on more than US$ 1 trillion worth of real estate, hospitality and infrastructure developments. Jones Lang LaSalle employs over 130 internationally qualified real estate and hospitality professionals of 30 nationalities with regional offices in Dubai, Abu Dhabi, Riyadh, Jeddah and Cairo. Combined with the neighbouring offices in Casablanca, Istanbul and Johannesburg, the firm employs more than 300 professionals and provides comprehensive services across the wider Middle East and African (MEA) region.
Emaar Square Bldg 1 Office 403 Sheikh Zayed Road │ PO Box 214029 Dubai UAE│ website: www.jll-mena.com
Contact:
Bansrelal Goshichand
Phone:+971 4 426 6999
Email:Bansrelal.goshichand@jll.com
Manash Bhuyan / Vadia Rai
+971 4 4372102 /+971 4 4372110
manash.bhuyan@fticonsulting.com /vadia.rai@fticonsulting.com
© Press Release 2014
