Ipsos MediaCT provides a 360 view of the media industry through its Data Fusion service

Readership, listenership, viewership, internet surfing, and product consumption is now within a hand's reach

May 2013 - Ipsos, the global player among research companies, is constantly providing new services and rounded studies to its clients and users across the world and the MENA region.Through, Ipsos MediaCT, the company has launched a new service entitled Data Fusion 360.

Data fusion is the process of integration of multiple data and knowledge representing the same real-world object into a consistent, accurate, holistic and useful representation. Having mentioned accuracy, we are talking here about a very high level generated from the tight constraint imposed on the fusion process.

Ipsos MediaCT is the market leader in the region conducting all media research studies to serve the industry. Ipsos MediaCT carries out syndicated media research studies to monitor media consumption habits of residents in the region. Those studies cover TV Viewership through the Telemetry study (TLM), radio listenership through Radiometrystudy (RDM), print readership through the National Readership Survey (NRS), internet consumption through Ipsos Gemius, brands' Usage and Attitudes through BrandPuls, and technology consumption through the Information, Communication & Technology Study (ICT).Having all the mentioned services lead to the establishment and release of Data Fusion 360.

This service creates an added value to the industry and end users. Marketers and planners can now plan on different platforms merged together, offering a mixed media plan generated from one single source approved and endorsed by the entire market. Multimedia reachhas alwaysbeenan indicator with high demand but with no supply andmany media houses and booking agencies host media from different typologies. Now such clients have the ability to identify their common and also their mixed audience across their bouquets. Data Fusion 360 can track if there is migration from the traditional media to the digital media and can also profile the audience psychographicallyin addition to monitoring their exposure to media.

Ipsos continues to release new services keeping up with the consumer needs and further providing clients with resources and easier platforms to facilitate the business process.

-Ends-

About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries (15 in Middle East and North Africa), Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789.5 billion (2300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

For media inquiries:
Dalia Ghawi
Communications Manager, MENA
E: dalia.ghawi@ipsos.com
T: 009611494136 Ext: 604