Doha Qatar 11th March, 2012
EasyPro, a local based professional training provider in Softskills, Marketing, Management and Finance is set to feature Prof. Philip Kotler in its forth coming training program.
The event, which is scheduled to take place in May 27th 2012, is organized by EasyPro in partnership with Innoverto and Kotler Impact. It is the first time Prof. Philip Kotler, a highly renowned international scholar in the field of Marketing Management, will deliver a certified training session before a Qatar audience.
The seminar, titled 'Marketing 3, Value Driven Marketing', will include a full day seminar starting from 8am until 5pm, hosted across three sessions, for middle and top level management and CEOs of corporate institutions to adopt new initiatives in marketing and to explore the fundamentals in winning loyal customers.
"I am pleased that I will be visiting Qatar this May. Qatar has many positives that we would like to see in more countries of the world, such as a high standard of living, a high level of literacy, an innovative higher education system, a peaceful multi-ethnic population, and several other positives. My hope is to show how modern marketing theory and practice can contribute to a higher standard of living in many other parts of the world. I would like to also show how marketing can contribute to improvements in health, education, the environment and the food supply." Says Prof. Philip Kotler
The seminar will include a lecture on 'ways to deal with company's major challenges and opportunities' followed by 'interesting ways to search powerful new ideas and innovate successfully, in the course of doing business in a fast and continuously growing competitive environment'. Participants will be taken through a series of trainings on how to improve their branding power including 'ways on how the social media can play a significant role in shaping brand images'.
"EasyPro is honored to host Professor Philip Kotler on his first visit to Qatar" said Mohammed Shafiq, General Manager of EasyPro "This collaboration is an excellent opportunity for business leaders and marketing professionals to learn the latest in international marketing best practices in a continually changing, globalized economy."
"This ground-breaking event for businesses in Qatar will create greater opportunities for local and international growth. Professor Kotler's work will surely encourage creative and critical thinking through concepts which are synonymous with leadership, education, training and development, sustainability, enrichment and advancement." Mohammed Shafiq concluded.
Prof. Philip Kotler is the S.C. Johnson & Son distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Famous for inventing the '4 Ps' of marketing, which he later transformed to '7 Ps', Kotler is known as the founding father of Social Marketing. He is also the author of the widely used marketing textbook in graduate schools of business around the globe; Marketing Management (Prentice Hall), now in its thirteenth edition with over twenty million copies sold to date.
Professor Kotler has authored more than fifty successful books and has published over 250 articles in leading journals. With twelve honorary degrees to date, Kotler is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. He is among the Top 50 business experts since 1998 and was ranked amongst the top 10 Business Thinkers of the World in 2008 & 2009.
Sponsors of the May 2012 'Marketing 3, Value Driven Marketing' training seminar include Osool Media as major media partner with silver sponsors also including Grand Hyatt Hotel, Q Mobile, American Trade and Qanect Communications as PR and Event Management Partner.
Tickets for the seminar will be available at a soon to be announced date. Standard ticket price will be USD$2000 (with Early Bird Registration Before April 12th at USD$1700) while VIP tickets will be USD$2700 (with Early Bird Registration Before April 12th at USD$2400), both including coffee break and lunch during the training, with the VIP Tickets also including the opportunity to attend the Gala Dinner with Prof. Philip Kotler.
For further information, please call; +974 44528337 or fax: +974 44528067 or visit: www.innoverto.com/philipkotler
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About Easy Pro
EasyPro is part of Qmobile Group, a Qatari Entity affiliated to Sheikh Hamad bin Khalifa bin Ahmad al Thani Group. EasyPro brings to Qatar internationally renowned experts and speakers in order to bring life to the educational and professional scene of Qatar. Lately, EasyPro has hosted the international lecturer Robin Sharma who gave a very successful workshop.
For further media enquiries, please contact:
Mohammed Shafiq
EasyPro General Manager
Phone: +974 44528337
Fax: +974 44528067
Cell: +974 33120007/ +974 77123412
mohammed.shafiq@easyprome.com
© Press Release 2012
