Dubai, UAE — The International Coach Federation (ICF), an organization dedicated to advancing the coaching profession, announces the second annual Middle East Prism Awards, taking place today, May 10, at 6:30 p.m., at the Sheraton Mall of the Emirates Hotel. At the event, ICF will honor organizations based in the Middle East with coaching programs that fulfill rigorous standards, address key strategic goals, shape organizational culture and yield discernible and measurable positive impacts.

“A growing number of businesses and organizations in the Middle East are discovering the transformative power of a strong coaching culture,” said Magdalena Mook, CEO/Executive Director of ICF Global. “With the region’s meteoric economic growth, coaching can help organizations and individuals unlock their potential and capitalize on the many opportunities available to them.”

Middle East Prism Award candidates were nominated by coach practitioners who hold ICF Credentials and have delivered coaching within the organizations. Nominations were scored by a panel of volunteer subject-matter experts according to four criteria: impact, standards, strategy and sustainability.

The keynote speaker at the award ceremony will be Michael Siller, an ICF Professional Certified Coach from Vienna, Austria. Siller specializes in intercultural leadership and has supported professionals during times of change, helping them lead their teams towards an improved and sustainable work environment. During his presentation, he will discuss the impact of coaching on leadership and organizational culture.

“The Middle East Prism Awards offer an opportunity to celebrate the success organizations experience through a coaching culture, with in-depth talent development that improves quality and collaboration on all levels,” said Nehad Tadros, an ICF Professional Certified Coach and the president of ICF’s United Arab Emirates Chapter. “This is especially true with the growing number of females taking on leadership roles in the region, who may struggle with networking and gender boundaries.”

About ICF

The International Coach Federation (ICF) is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches across a variety of coaching disciplines. ICF is active in representing all facets of the coaching industry, including Executive, Life Vision and Enhancement, Leadership, Relationship, and Career Coaching. Its 32,000-plus members located in more than 140 countries work toward the common goal of enhancing awareness of coaching, upholding the integrity of the profession, and continually educating themselves with the newest research and practices.

© Press Release 2018