11 November 2008
Intel World Ahead continues to bridge the digital divide in Egypt

In the presence of Dr. Salah Elewa, Director of Technology Development Center, and Dr. Hoda Baraka, Director, Egyptian Education Initiative (EEI) and First Deputy to the Minister of Communications and Information Technology of Egypt, Intel in collaboration with Edu Systems International (ESI) today announced the launch of its digital education content platform, skoool.com.eg.

Developed and owned by Intel, and localized by ESI, the award-winning skoool technology for digital online learning is the flagship website of the multimedia, multi-device learning solutions produced by the Intel Innovation Centre and is set to be rolled out across schools in Egypt, as part of the Egyptian Education Initiative.

Also present at the event were Dana Gas, Mansour, and MobiNil, instrumental sponsors of the initiative as well as key industry players, educators and students who showcased their interactive experiences with the Intel-powered classmate PC, recently implemented into a number of schools in Cairo.

Commenting on the launch event, Dr. Salah Elewa said, "Providing local e-content to students at a young age underpins the need for students to have access to the right tools at their fingertips at an early age. The skoool.com.eg platform offers math and science modules tailored to the Egyptian curriculum, and can greatly benefit all students and schools in the country by providing excellent teaching standards,"

"Student motivation increases significantly with the ability to interact, communicate and collaborate through technology in Arabic," said Dr Hoda Baraka, Director, Egyptian Education Initiative (EEI) and First Deputy to the Minister of Communications and Information Technology of Egypt. "It is therefore one of our priorities to introduce such education platforms as skoool.com.eg to Egypt," she added.

The main features of skoool.com.eg include; learning objects (LearnSteps), simulations (LearnSims), exam centre study notes, exam guides for maths and integrated science as well as study and revision tips. Such an interactive learning platform creates a positive educational atmosphere for both the students and teachers. The interactive and innovative teaching platform of skoool.com.eg, developed by Intel with ESI in charge of localizing the content, provides advanced learning and teaching technologies to students and educators in a controlled and consistent environment.

"We now have the ability to create and develop knowledge that will help social and economical advancement in Egypt," said Dr. Khaled Elamrawi, Intel's General Manager Egypt, Levant and North Africa. "For forty years, Intel has been committed to helping students around the world gain access to the right tools in order to succeed,"

Khaled Elamrawi added that Intel will continue to collaborate with educators and the Egyptian government to advance the global competitiveness of the Egyptian youth. "We thank the Ministry of Education and MCIT for their support and we believe that all students should be involved in the technological innovations. Education is the Intel World Ahead program's primary platform because it is at the heart of innovation and ICT development"

One of the unique features of skoool.com.eg is that it aids students in multi-media learning and research, offers open-ended learning tools, encourages project-based learning and enables students from different schools to share information while developing important teamwork skills. This development in Egypt makes the best localized digital content accessible to the country's youth.

As part of the World Ahead Program, Intel is actively involved in education today in order to develop the foundation for tomorrow's innovators. With the help of technology, Intel's has committed 40 years in providing quality education to more students around the world. In addition, Intel has invested more than one billion dollars and two million employee hours in the last decade towards improving education, accessibility, connectivity and content in developing countries.

Through its World Ahead Program, Intel strives to improve education, healthcare, entrepreneurship and government services in developing countries worldwide by accelerating access to computers, connectivity and localized Internet content. Additional information is available at www.intel.com/changingtheworld and www.intel.com/intel/worldahead/index.htm.

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and http://blogs.intel.com.

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ESI-Egypt
Established in 2005, Engineering Systems International (ESI) is a leading provider of professional services and products that assist in the enhancement of quality education across the globe. ESI endorses educational reform efforts by providing institutions and individuals with a One Stop Shop of integrated solutions. These solutions will enable the clients reach their ultimate potentials and realize the highest levels of economies scale.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

For more information, please contact:
Rola Zaarour
Corporate Communications Manager
Intel Middle East, Turkey and Africa
Tel.: + (971) 4 369 2653
Email: Rola.zaarour@intel.com

Nira Shunbo
Hill & Knowlton for Intel
Tel.: + (202) 2736 5571
Email: Nira.Shunbo@hillandknowlton.com

Press Release 2008