i2 launches logistics arm of group
Participation aimed at raising global profile
Company the only regional mobile retailer at prestigious event
Dubai, UAE, March 25, 2007 - i2, the regions largest and most diverse mobile provider announced the launch of i2 Logistics during the CeBIT, the world's largest trade fair showcasing information and telecommunications solutions. The company saw the event, held annually in the German city of Hanover, as an ideal platform to announce the expansion of the group through a new division created to handle the handset logistic needs of operators in the Middle East.
"This is our eighth year at CeBIT, and we're delighted to have once more played a part in this important event," said Abdul Hameed Al Sunaid, CEO of i2. "CeBIT provides us with the opportunity to raise i2's profile internationally and an ideal platform to introduce the logistics arm of the company. Additionally, the Cebit keeps us up to speed with industry trends because our main goal is to ensure that our customers have access to the latest products and services available."
i2 understands the increasingly complex and competitive environment surrounding Mobile Network Operators, and is confident that an intermediary logistics service provider such as i2 logistics will be valued by operators in the region. The company will offer numerous services such as warehousing and storage, handset customization and packaging, repair and maintenance extended warranty and more.
The latest CeBIT, which ended March 21, attracted over six thousand exhibitors from 77 countries, doubling the numbers of the previous year. Participants included representatives from a wide variety of sectors, including wholesale/retail, banking, services, government, IT and the sciences. Of the exhibitors, i2 was the only mobile retailer from the region. The company's stand generated extremely high interest, with participants from all over the world curious to learn more about the leading mobile provider in the Middle East.
"It was an ideal networking platform on which to introduce i2 to those unfamiliar with our company or the region's telecom industry," said Sunaid. "The Middle East was the most underrepresented region in the world. Asian countries were the most represented, while other regions such as Russia and Latin America had significant increases in the number of exhibitors. We are proud to be able to represent the mobile retail and wholesale sector in the Middle East."
-Ends-About i2:
Founded in 1993 in Saudi Arabia, i2 is the region's largest and most diverse mobile phone provider. Over 1,300 employees across 350 stores in 22 countries are dedicated to providing i2 customers with technological solutions and services that enhance their lifestyles and shopping experience. i2 stores offer the widest range of mobile phones, PDAs, wireless technology, software, value added services and mobile accessories in the region. It is the first mobile phone provider to offer its customers a life-time warranty and a comprehensive after sales maintenance program on all products purchased in store or online. To better serve their customers, i2 has expanded its reach to include i2 magazine, i2 club, i2 prestige, i2 caf and other innovative support programs. For more information about i2 products and services please visit www.i2-mobile.com . i2 operates in: Andorra, Bahrain, Chad, Cameroon, Egypt, Ghana, Iran, Iraq, Ivory Coast, Jordan, KSA, Kuwait, Lebanon, Mauritius, Morocco, Reunion, Senegal, Sudan, Syria, Tunisia, UAE and UK.
For further information please contact:
Dana Salloum/ Rami Halawani
Asda'a Public Relations
Dubai,
UAE
Tel: +9714-3344550
Fax: +9714-3344556
Email: d.salloum@asdaa.com / r.halawani@asdaa.com
© Press Release 2007
