Highlights the importance of added-value benefits in a successful client-bank relationship
Dubai, UAE - HSBC has taken an innovative approach to highlighting the importance of long-term banking relationships with a new campaign that encourages customers to look for the 'hidden smiles' that come from a customer-centric banking approach.
The campaign, launched in the UAE recently across a variety of advertising, communications and promotional mediums, focuses on the added-value benefits that should be infused throughout a successful client-bank relationship, giving the customer multiple reasons to smile. The creative concept of the campaign features images of everyday situations or objects which, on second glance, reveal the shape of a smile hidden within them. Examples of the reasons to smile vary from no fees policies on certain products to reduced interest rates to complimentary insurance policies, holidays, voucher booklets and air miles.
"Many customers in this region tend to have the banking basics in place such as a current account or credit card without being aware of the added-value benefits, products and services that they could be utilising by expanding their relationship with the bank. This is a light-hearted but very targeted way of asking them to take a closer look and be pleasantly surprised." said Francesca McDonagh, Regional Head of Retail Banking and Wealth Management, for the Middle East and North Africa at HSBC.
HSBC customers are entitled to free credit life insurance with every personal loan, fee-free credit cards with offers at over 19,000 merchants worldwide, an HSBC Secure Key for secure online banking, and Global View and Global Transfers, which allow customers to manage multiple HSBC accounts in different countries using one log-in page.
Customers planning to go for Home Loans receive a month of complimentary cover with Home Content insurance, while on Car Loans, customers purchasing an HSBC Motor Insurance policy, can enjoy one month of free insurance. Moreover, in addition to low interest rates, Home Loan customers are exempted from any early settlement charges if repaying their loan in full, or partially, from personal funds.
For customers looking to invest long-term for retirement, wealth protection or children's education, benefits include up to two free premiums on their life protection plans and an additional allocation of up to 2% on their savings plans. Customers opening an HSBC Premier account can enjoy the help of accredited Wealth Advisors to discuss their wealth management needs and plan accordingly. Additional benefits include HSBC Premier Credit Cards with no annual fees, free travel insurance if airline tickets are bought using the Premier MasterCard and host of other benefits.
HSBC also gives customers the tools to save money even while spending it. HSBC Credit Card customers get an exclusive HSBC Entertainer booklet with vouchers worth AED 25,000, while Personal Loan customers get a hotel voucher booklet worth AED 150,000. All customers who transfer their salary to an HSBC account get a welcome bonus of up to 50,000 Air Miles.
"We realised that with all the different promotional offers in the market on different products by a variety of banks, customers can feel confused and overwhelmed by all the noise. With this campaign we want to send out a simple and clear message to all our banking customers that cuts through the clutter - the more you grow your relationship with HSBC, the more we invest in you as a customer. The great thing is that we have the proof points to back this promise up, and we remain confident in our ability to attract new customers and retain our existing ones," added McDonagh.
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HSBC in the MENA Region
HSBC is the largest and most widely represented international banking organisation in the Middle East and North Africa (MENA), with a presence in 14 countries across the region. HSBC has operations in the United Arab Emirates, Egypt, Qatar, Oman, Bahrain, Kuwait, Jordan, Lebanon, Pakistan, Algeria and the Palestinian Autonomous Area. In Saudi Arabia, HSBC is a 40% shareholder of Saudi British Bank (SABB), and a 49% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom. In Iraq, HSBC holds a majority shareholding in Dar Es Salaam Investment Bank. HSBC also maintains a representative office in Libya.
This presence, the widest reach of any bank in the region, comprises some 295 offices and around 12,000 employees. In the three quarters of the year ending on 30 September 2012, HSBC in the MENA region made a profit before tax of US$1,048m.
Media enquiries to:
Farah Farooq
+971 56 6867337
farah.farooq@hsbc.com
Ahmad Othman
+971 50 3069313
ahmad.othman@hsbc.com
© Press Release 2013
