DUBAI, United Arab Emirates, December 16th 2008 - HP Middle East today announced it has expanded it entertainment strategy by signing as the Technology Partner for this years Dubai International Film Festival (DIFF) and its new initiative, the Dubai Film Market 2008.

The Dubai Film Market is inline with DIFF's commitment to raising the visibility of world cinema with an emphasis on Arab, Asian and African filmmakers and stimulating regional and international film production and trade.  The main highlight of the Dubai Film Market is the introduction of a revolutionary process to acquire audio-visual content, through Cinetech, a digitized film library that will include feature films, documentaries, short films and TV content.

"HP is delighted to help the inspiration and creativity of talented regional filmmakers find audiences quickly and efficiently - creating social and economic benefit across the region." Said Anil Kumar, General Manager, Personal Systems Group, HP Middle East.

"Today, exploding consumer demand for content anytime, anywhere is accelerating and with an unmatched portfolio of technologies, solutions, services and partners, HP is enabling the shift from analogue to digital - transforming the way content is created, managed, distributed and enjoyed." Kumar continued.

HP, who has a strong history in the entertainment field, partners with similar film events around the world including Cannes and Sundance Film Festivals and provides high-end graphic workstations that have been used to create recent hit animated movies such as Shrek and KungFu Panda.

HP's workstations will be used to help participants browse and screen through more than 200 titles ranging from feature films and documentaries to short films and other TV content. Combining next-generation performance technologies into a powerful, flexible and reliable single processor socket workstation, the HP xw4600 Workstation is designed and engineered to give SMBs a professional edge.

Also at DIFF, HP Graphics will be printing the celebrities signed red carpet   photographs on its latest large format printer, the DesignJet Z3200, which will be later displayed at the DIFF gallery. The DesignJet Z3200 printer series is specifically designed for the creative market, including professionals in photography, graphic design, proofing and fine arts, to produce beautiful, gallery-quality photographs and fine art prints, eye-catching advertisements and magazine layouts, and accurate color contract proofs.

The Dubai International Film Festival will run from December 11 to 18, 2008.

For more information, please visit the Festival website: www.dubaifilmfest.com.

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About HP
HP, the world's largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1600 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at www.hp.com/me

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

© Press Release 2008