Himel, a global manufacturer and supplier of Low Voltage Power Distribution, Industry Automation, and Home Electric products, has announced the launch of its exclusive next-generation wiring devices range Bliss.

BLiSS is the range of electrical products hallmarked by the spectrum of choices available—23 colors, 3 different finishes, 3 types of frames, and 50 modules. BLiSS switches and sockets connect seamlessly with Himel Smart Module so that consumers have a truly connected experience through Amazon Alexa and Google Home.

Himel is delighted to be partnering with Grand International for exclusive distributorship of the BLiSS Series. They are one of the leading manufacturers and distributors of electric products in Egypt—serving different market segments since 1979.

“BLiSS is our flagship product range in the Home Electric segment through which we intend to make smart and reliable home electric products easily accessible,” said Mathieu Leboulanger, International Marketing and Service Director at Himel. He remarks, “due to the ongoing pandemic situation, homes are no longer just a resting place—rather a multidimensional space where people work, study, relax, celebrate and do much more. At Himel, we understand how important it is to make your home adaptable, easy, and convenient to play all these roles. There is a huge demand for vogue electric products that are not only high on design but function and endurance as well. With BLiSS, we have focused not just on aesthetic design but also on engineering excellence.”

BLiSS switches and sockets are made from high-grade polycarbonate material which is flame-retardant and impact-resistant—hence these products offer a higher degree of thermal insulation and structural strength. Employing copper wiring, they provide exceeding protection from corrosion, fire, high temperature, and scaling.

“Our partnership with Grand International in Egypt is an important milestone for Himel’s outreach in the Middle East. BLiSS is our series of best switch solutions for modern spaces, designed to cater to the needs of décor savvy homes and offices,” remarks Shrinivas Chebbi, International Sales Leader, Himel. “With BLiSS, we are putting the power of customization in the hands of people—choose your color, finish, or frame. We believe quality and design must not be a trade-off. As a brand, we aim to simplify lifestyle choices while keeping reliability as a cornerstone of our offers, in this case through a 10-year warranty.”

Himel is conducting a massive market outreach through roadshows featuring engaging activities in key electrical markets of Attaba, Downtown, 10th of Ramadan, 6th of October, and Alexandria to meet resellers and introduce the BLiSS range to the masses.

Balaji Lenka, VP Sales Middle East & Africa, Himel remarked, “Egypt has always been a crucial territory for Himel and with BLiSS we are fulfilling our vision of making high-quality electric products accessible to everyone. I believe we will bring a significant difference to Egypt’s home electric market with this tailormade range.”

As a prime manufacturer and supplier of Home Electric products, Himel has a comprehensive portfolio including wiring devices, electrician toolboxes, extension sockets, cable ties, and electrical tapes.

“Himel’s diverse Final Distribution portfolio including MCB, RCBO, RCCB, Switch Disconnector, Surge Arrestor, and Time Relay—already commands wide popularity in Egypt and other Middle East countries,” adds Balaji Lenka. “With BLiSS range, we will underscore our Home Electric segment that has seen exponential growth in the past year.”

About Himel

Himel is a multinational manufacturer and provider of electrical products with a rich legacy of 6 decades. Successfully combining global expertise with local knowledge, and a growing network of 4000 resellers—we are present in more than 50 countries today.

Founded in Spain in 1958, our global footprint and best-in-class manufacturing technology enable us to provide the optimal combination of affordable and reliable offers for Low Voltage Power Distribution, Industry Automation, and Home Electric to our customers and partners.

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