Cairo, Egypt, 16 January 2014
Hilton Hurghada Plaza has kicked off 2014 in style after collecting a Green Globe Certification, the first to be awarded to a Hilton Worldwide hotel across Europe, Middle East & Africa. The prestigious honour is a prominent international recognition for achieving environmentally responsible standards. The certification is based on a structured assessment of sustainability practices at the hotel and is a coveted mark of distinction for green tourism practices all over the world.
"At Hilton Worldwide, sustainability is one of the pillars to the success of our travel with purpose business approach and we have adapted standards for measuring sustainable practices just like in any other area of our business," said Christian Muhr, vice president of operations, Hilton Worldwide Egypt & Levant. "The Green Globe certification is testament to Hilton Hurghada Plaza's success of balancing quality service with solid environmental practices and the real life implementation of these standards. I am delighted a company property in Egypt is the first among over 200 Hilton Worldwide hotels in the entire EMEA region to be awarded this prestigious sustainability honour."
Hilton Worldwide is one of the only companies to make sustainability a brand standard, capable of being robustly measured in the same way as quality, service and revenue. The mission is to actively manage business through the lens of sustainability to benefit this and future generations by reducing waste as well as energy and water consumption. In order to attain the Green Certification, the hotel passed the stringent Green Globe requirements of 41 different criteria and 337 indicators.
"Sustainability and conservation is embedded into the fabric of Hilton Worldwide and my team at Hilton Hurghada Plaza proves its commitment to essential green methods each and every day," said Mehdi Othmani, general manager of Hilton Hurghada Plaza. "We are proud to be the first Hilton Worldwide hotel in Europe, the Middle East and Africa to be awarded the Green Globe certification and, as such, be a standard bearer for environmentally friendly business practice within the company."
Green Globe Certification provides certification for the sustainable operations and management of travel and tourism companies and their related supplier businesses. Green Globe Certification also maintains a global network of independent auditors to provide third party inspection and validation.
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About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travellers the finest in accommodations, service, amenities and value.
The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4,000 hotels and timeshare properties, with 672,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward programme Hilton HHonors®.
For more information about the company, please visit www.hiltonworldwide.com
And connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
About Travel with Purpose™
Travel with Purpose™ is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit www.hiltonworldwide.com/corporate-responsibility for more information.
For further information, please contact:
Engy Emad
Media Relations Manager
Trans - Arabian Creative Communications (TRACCS)
Elaine Reed
Senior Corporate Communications Manager
Hilton Worldwide Middle East & Africa
© Press Release 2014
