In the presence of H.E Mohammed Ben Sulayem, the President of the Automobile and Touring club of the United Arab Emirates (ATCUAE), FIA Vice-President for Sport
Harley-Davidson Middle East and North Africa (MENA), located in Al Mas Tower in Jumeirah Lakes Towers (JLT) free zone; and with their guest of honor H.E Mohammed Ben Sulayem - the President of the Automobile and Touring club of the United Arab Emirates (ATCUAE), FIA Vice-President for Sport, and Chairman of the Institute for Sport Research UAE - proudly announced the launch of the Harley-Davidson regional office on Oct 4th 2011 and which will cater to all regional requirements for dealers and enthusiastic riders.
"We at the ATC represent the FiM which like us is also engaged in touring activities which is also a culture in Harley-Davidson. The way Harley-Davidson raised the standards of motorcycles through promoting their long heritage in the region is tremendous. To Harley-Davidson it is more than just riding a bike; it is also a social activity that can also help promote safety on the roads for bikers. I would like to thank them for this invitation and I wish them all the best and encourage them to work with our touring department sometime in the near future" says H.E Mohammed Ben Sulayem
"Interests in the Harley-Davidson brand remains strong amongst riders and non-riders of all generations throughout the MENA region - thanks to our regional dealers that have worked hard to represent the brand experience and give people a platform to enjoy the freedom of the open road. Throughout the dealer network the customers in MENA are passionate people who share our love for the brand, freedom and self expression" says Elsa Abi Nader, Marketing Manager of Harley-Davidson MENA
Harley-Davidson is known to be an incredible brand that unites everyone under one umbrella and riding is an uplifting way to express emotional experience compared to anything else. There is a sense of freedom, expression and escaping from daily routines.
"The Harley-Davidson motorcycle became the means to adventure, a way to discover new places and to do new things. It is a unique piece of design combining unsurpassed style and engineering. With the opening of our new regional office in Dubai, we will be ready to cater to all our customers' needs, expand to new countries, support our respectable dealers, and strengthen the position of our iconic brand to continue building on the success - said Paul De Jongh Country Manager Middle East and North Africa
"Beyond deepening relationships with current customers, the brand will consider expanding its growth strategies to include new dealerships efforts within the existing delivery network. Historically, we always rely on a good demographic market to identify opportunities for growth. With our regional office based out of Dubai, we will be ready for a promising expansion taking into consideration the market opportunities" says Stuart Farrell, Managing Director of Strategic Growth Harley-Davidson UK
In the last decade, Harley-Davidson has been embraced by more and more people in the MENA region as more people discover a relevant lifestyle that sets free and individual. It's great to be involved with a business where the objective is to fulfill dreams. The brand has the ability to cross the boundaries of diversity and provides people the platform for self expression and true freedom.
- Ends -
Boilerplates:
Harley-Davidson Europe Middle East and Africa
Harley-Davidson Europe Middle East and Africa produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.
For more information please contact:
Zeina Akkawi
PAZ Marketing Management
Managing Director
Tel: +971 4 2980808
Email: zeina.akkawi@pazmarketing.com
© Press Release 2011
