First global live in-person F&B event of 2021 is taking place under proven and stringent safety and hygiene protocols in coordination with local authorities
Dubai, UAE: The return of Gulfood – the most competitive global sourcing platform – and first live, in-person F&B event in almost 12 months, has come at a crucial time for the industry to reconnect, do business and reignite dialogue on the way forward, according to Camelicious, the UAE camel milk producer, which is eager to demonstrate its innovation to the world after a challenging year for business.
Following a challenging 12 months, Gulfood is back at Dubai World Trade Centre (DWTC) for its 26th edition, from 21 – 25 February. Its ability to provide extensive business opportunities allowing F&B players to gather again and restart the year with confidence has captured global attention with participants from 85 countries eager to make up for lost time.
For a company like Camelicious, owners of the world’s largest camel farm, and manufacturers of products made from the 4,000 litres of milk it produces daily, Gulfood offers a valuable chance to meet and strengthen partnerships with existing clients, explore exciting business prospects with potential customers and showcase its innovative product line on a global stage.
“We are exhibiting a wide range of innovative products at Gulfood, introducing professionals from all over the world to the benefits and goodness of camel milk and its many products. After a challenging year, this is the time for growth, and it is important for the F&B industry to come together under the Gulfood banner to promote business and foster discussion around the growth of our sector,” said Saeed Bin Subaih, General Manager of Camelicious.
In addition to the wide-ranging participation of the who’s who of the global F&B industry across 20 exhibition halls during the five-day show, participants will also discover how the industry has transformed with innovative products and technology geared to address changing consumer behaviour and adapt to popular trends including organic, natural, and healthy products, contactless transactions, plant-based protein, sophisticated and proven providence ingredients, and environmentally friendly packaging.
DWTC has proven its ability to curate the safest in-person business environment and deliver world-class events with the highest safety protocols. This was evidenced with the 40th anniversary edition of GITEX Technology Week, the only live in-person tech event in 2020. Held in December, the event welcomed tens of thousands of visitors with 96% of local and international attendees recording a ‘safe’ or ‘very safe’ experience.
With product sampling and food handling such a vital interaction at a global F&B event, those protocols have been further intensified for Gulfood 2021, under strict guidance and coordination with Dubai Health Authority (DHA) and Dubai Municipality, to ensure the safest possible business conditions.
Wearing of masks will be mandatory, with social distancing and contactless transactions in place to ensure the wellbeing of all delegates. On-site registration will not be available; registration must be completed in advance via www.gulfood.com
The show is co-located with GulfHost, the ultimate trading platform for the hospitality equipment & foodservice Industry, will return for its third edition. For more information, please click https://www.gulfhost.ae/
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About Gulfood: www.gulfood.com
Gulfood has established a position as the world's largest annual food & beverages trade show. Split into eight specific food industry sectors, the trade-only show is professionally managed and hosted by the Dubai World Trade Centre (DWTC).
About Dubai World Trade Centre (DWTC): www.dwtc.com
DWTC brings more than 40 years’ experience delivering world-class events in the Middle East and provides local, regional, and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises more than 20 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to on-going innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.
For more information, please contact:
Naina Chaudhary
Action Global Communications
naina.c@actionprgroup.com
Sura Manhal Al Yaziji
PR and Media Relations Manager, Dubai World Trade Centre
+971 4 3086087
sura.alyaziji@dwtc.com
© Press Release 2021
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