Coveted design award goes to innovative kitchen faucet Minta Touch
The 2014 edition of the "red dot award: product design 2014" once again saw GROHE prove its prowess as a leading manufacturer of design faucets and water fittings. Apart from picking up awards for its Thermostat Grohtherm 2000, its GROHE Rainshower® Flower Collection and its Eurodisc Joystick line of faucets, GROHE also won the "red dot: Best of the Best" award for its Minta Touch kitchen faucet. This marked the fifth time in seven years that GROHE was able to secure what is arguably the design community's most coveted accolade.
Its elegant silhouette has already made this kitchen faucet a design classic, which continues to win favour among discerning consumers worldwide. Created in the GROHE Design Studio and now incorporating the innovative EasyTouch technology, GROHE Minta Touch is not only an eye-catcher but also scores big points in terms of engineering. Specifically, Minta Touch is a hybrid faucet offering two modes of operation. In addition to conventional lever operation, the flow of water can be triggered by skin contact with any part of the spout. This means whenever the fingers are dirty from preparing food, a simply touch with the back of the hand or the lower arm will start the flow of cool and cleansing water. By developing this unique touch sensor technology, GROHE has reinvented the kitchen faucet and repositioned it as a modern product that is fit for the 21st century.
Paul Flowers, Senior Vice President of Design at Grohe AG, said: "When we set out to create GROHE Minta Touch, we started by exploring the boundaries of modern technology in cooperation with our colleagues in R&D. This is why we take pride not only in the faucet's technical and visual features but also in the cooperative spirit, which made it possible in the first place. Winning the "red dot: Best of the Best" is clearly the result of a team effort and we appreciate this award as a very special accolade. "
Minta Touch faced some tough competition in this year's "red dot award: product design". A panel of 40 judges scrutinised and tested a total of 4,815 entries submitted by 1,816 manufacturers, designers and architects from 53 countries. The awards were presented at the red dot gala event held in the Aalto Theatre in Essen, Germany, on July 7.
About GROHE
GROHE Group comprises Grohe AG, Hemer, Joyou AG, Hamburg and other subsidiaries in foreign markets. GROHE Group is the world's leading provider of sanitary fittings.
As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer "Pure Freude an Wasser".
The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at Joyou). There are about 2,300 employees working at GROHE in Germany. In 2012, the GROHE Group generated consolidated sales of €1,405 million.
The GROHE Group has nine production plants, of which six are located outside Germany, namely in Portugal, Thailand, Canada and China (Joyou). The company currently generates 85 percent of its sales outside Germany.
In January 2014, the GROHE Group has been taken over by the LIXIL Group and the Development Bank of Japan. The LIXIL Group is a global leader in the building materials and housing equipment
Media Contacts
GROHE Eastern Mediterranean, Middle East & Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com
Media contact: Memac Ogilvy Public Relations
Point of contact: Carmen el Hajj/Tala Kreidieh
Phone: +961 1 486 065 E-mail: carmen.el-hajj@ogilvy.com/tala.kreidieh@ogilvy.com
© Press Release 2014
