Grandiose launches new locations in Arjan, Barsha South and Majan, Al Barari

• The supermarket in Majan, Al Barari spans over 12,000 sqft

UAE-based grocery retail chain Grandiose is launching a new hypermarket and supermarket this August. The latest hypermarket is 32,137 Sq.ft., and is located at the Al Sayyah Residence in Arjan, South Barsha Dubai. The new Grandiose supermarket is 12,572 sq ft and is located in Majan, Al Barari.

The hypermarket launch marks the opening of the third-largest Grandiose in the UAE, and brings a unique shopping experience with a focus on family values, eco-friendly shopping and sections dedicated to local produce.

Grandiose hosted a grand opening on the 22nd of August celebrating the launch of the hypermarket and will be hosting a grand opening on the 29th for the launch of the supermarket. In the spirit of these new launches, Grandiose is offering customers 20% off their total bill during their visits to the new locations. Customers can avail the discount from 22nd to 24th August in Arjan and from 29th to 31st in Majan.

Chairman of Ghassan Aboud Group, the parent company of Grandiose Supermarkets, Mr Ghassan Aboud said, “Grandiose is a solution for families from a family business. We understand what the requirements of this market are and aim to integrate family-value in every Grandiose interaction. The location in Arjan is a key component of our extensive expansion plan across the UAE. Our goal is to become a household name for families and individuals in the region and to set the standard for sustainability and convenience in hypermarkets across the region.”

Olivier Latour, CEO of Grandiose Supermarkets, said, “Grandiose is a differentiated proposition and we are looking to reflect this in every aspect of the brand. From strategic locations, to selection and convenience; our aim is to provide true family value to our customers. We are aiming to build a community in the UAE that encourages sustainability, a healthy lifestyle and a family-friendly environment. Every new location is designed to perfect our model and present customers with a constantly evolving Grandiose experience.” 

The Customer Experience at Grandiose:

Grandiose has designed a customer-centric journey through its hypermarkets and supermarkets. With its high-rise ceilings, spaced-out aisles, light-wooden flooring and abundant natural lighting, Grandiose delivers a differentiated shopping experience with extensive varieties available at both locations. When coupled with competitive prices and a carefully curated international & local product selection, shopping at Grandiose is certainly a welcome change from the UAE’s existing selection of supermarkets.

The new Grandiose Hypermarket boasts several dedicated sections, each hosted by a category expert. These include The Butcher’s Block, From The Sea, and The Cheese Cave. The Cheese Cave offers a full range of local and international cheese whereas The Butcher’s Block and From the Sea offer top tier quality deli items and seafood. While the sections are fantastic for home chefs always on the lookout for particular ingredients, the fact that each counter is staffed by an expert adds an educational perspective for those customers embarking upon a culinary journey.

In addition to fresh ingredients, the Grab & Go section at Grandiose holds an assortment of ready-made meals such as pizza, sushi and sandwiches while the in-house bakery churns out an assortment of freshly baked bread and ready to eat items throughout the day. Moreover, Grandiose also offers customers a wide selection of non-F&B goods. From a beauty section to homecare, electronics, and even pet essentials, the chain has integrated multiple new categories for added customer convenience.

Sustainability

Grandiose remains at the forefront of sustainability in the industry. In addition to being the first supermarket chain to completely replace single-use plastic bags with free of cost paper bags, Grandiose continues to add more initiatives to its sustainability portfolio. Customers will find themselves using trolleys made from recycled ocean plastic, across all stores. The brand has also invested heavily into environmentally friendly freezers, storage, and lighting systems to ensure that all outlets keep their energy consumption and carbon footprint as low as possible. Customers are encouraged to re-use the recyclable paper bags provided at Grandiose to eliminate unnecessary package wastage. Initiatives like these are aimed to inspire more sustainable consumption amongst customers while encouraging them to form environmentally favourable habits.

Future Expansion

Grandiose is continuing its multiformat approach to deliver value to urban areas in the UAE. They are on track to implement rapid growth plans and plan to establish many more stores across the UAE by the end of 2021 including new Hypermarkets currently in advanced construction stages, within Dubai Investment Park, Victory Heights, Barsha 1, in Dubai and Al Qana in Abu Dhabi.

Seamless Online Experience

In addition to physical locations, the Grandiose online experience is seamlessly channeled via a fully functional app and Ecommerce website plus through all aggregator partners. Grandiose promises all online customers free delivery of goods in as little as 60 minutes. Enhanced accessibility, great value, and selection continue to be rolled out through both digital channels to ease the grocery shopping experience for all families. With constant surprise deals and sales, customers are spoilt for choice; both in-store and online. Grandiose offers families convenient store-to-door service at great value.

About Grandiose Supermarket

Grandiose Supermarket is a multi-format chain made up of hypermarkets, supermarkets, and neighbourhood convenience stores across the UAE.

Grandiose Supermarket is a premier food and grocery retail experience, which embraces responsible retailing and best-in-class service. Having won the Most Admired Retailer of Food and Grocery at the Middle East Retail Forum 2020, Grandiose respects environmental changes and consumption evolution to enhance, without compromise, the value quality of their service and the experience of their customers, suppliers, and partners alike.

With new stores in Arjan, Barsha South and Majan, Al Barari, Grandiose now operates 16 supermarkets in the UAE:

Dubai Locations - Marina Promenade, Marina Walk, Umm Suqeim 1, Silicon Oasis, Barsha 1, Dubai Mall, Sports City, Address Downtown, Jumeirah 2, Mina Al Wasl Dubai.

Abu Dhabi Locations - Corniche Road (Abu Dhabi South) Masdar City and Reem Island (Abu Dhabi) and Ras Al Khaimah - Grove Village.

© Press Release 2021