Dubai, U.A.E. February 12, 2008 - The house of Graff, the celebrated diamond jewellery expert, unveils a tempting array of bracelets, earrings, rings and necklaces featuring choice yellow diamonds. Every piece from the selection splendidly showcases Graff's hailed artistry in precious stones that rivet your gaze with the mysterious glow of their multifarious facets and depths.

Lavish, audacious creations, they sparkle with fire and passion, epitomizing the design house's expertise at enhancing nature's raw and pristine glory. Graff jewels stand out for their extraordinary beauty and rarity, aspects women have instinctively come to recognize from the start of its three decade history.

A definite standout in the selection is Graff's yellow cushion cut diamond bracelet in a total caratage of 71. 65. It lines up fancy yellow cushion cut diamonds in a sparkling train of slowly increasing sizes up to the centre of the piece and thereafter tapering off in similar fashion, closely hedged on either side by white brilliants. This elegant bracelet makes that perfect accompaniment to an elegant dress.

Yellow diamonds shot into the limelight mainly due to Graff unique jewellery creations that only use the best stones. Take for instance its imperial drop earrings created mainly with white diamonds of various cuts from pear, marquise, emerald and finally one single yellow diamond in radiant cut dangling at the base like a magical trophy.

An equally glorious creation is the Waterfall chandelier earrings 'dripping' down in three streams in majestic array. It defies even gold's glitter, made up as it is entirely of yellow diamonds in radiant cut with the central strand dangling a marquise-shaped stone. It is a piece that you will definitely treasure for those special moments when you want to look your best.

Graff rounds up this collection with a grand spread of magnificent rings in its signature style proudly showing off each stone to advantage in splendid cuts embracing radiant, oval and pear-shaped yellow diamonds of awesome beauty starting at 40 carats upwards. Each sparkling rock is in turn bracketed by white brilliant cut diamond shoulders designed to solely highlight its protagonist, the yellow diamond to advantage.

The entire collection leaves you in no doubt as to why Graff rules the world of diamonds and jewellery. Founded by Laurence Graff, hailed the "King of Bling' this design house is a winner of four Queen's awards, one of U.K's most prestigious awards. It exerts total control over its precious products as a vertically integrated company that sources the most exquisite diamonds from mines across the globe and has them cut and polished at its workshops, selecting only the very best for its scintillating creations.

Graff's gorgeous jewels featuring yellow diamonds are now available at Graff boutiques located in Saks Fifth Avenue - Burjuman Centre, Damas Les Exclusives - Burj Al Arab and at Wafi City.

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About Graff:
The House of Graff is synonymous with the most fabulous jewels in the world. Graff diamond jewellery is exceptional - the quality, design and workmanship are the best in the world.

The company was founded by Laurence Graff, the "King of Diamonds," who has set an unsurpassed standard of excellence and innovation in the world of diamonds and fine jewellery. It has been said that more important gem-quality diamonds have passed his hands than any other jeweller.

Exclusivity and quality are the keynotes of the Graff Collections. As a vertically integrated company, Graff works from rough diamonds to the finished jewellery. All Graff jewels are made by hand in its London workshops, from the creation of the design to the immaculate settings that reveal the beauty of its gemstones.

For more information, please contact:
THE IDEA AGENCY PR Department 
Tel: 04-3434424
Fax: 04-3434305
pr@theideaagency-me.com

© Press Release 2008