• Saeed Mubarak bin Kharbash, CEO of the Arts & Literature Sector at Dubai Culture: “Emirati women are a pillar of inspiration for us in the UAE and beyond. We continuously seek to empower and support their incredible talents by sharing their creativity with the world at large. This partnership with Level Shoes consolidates the positive impact of collaboration, further strengthening Dubai’s position as a global centre for culture, an incubator for creativity and a thriving hub for talent.”

UAE, Dubai — In partnership with Dubai Culture and Arts Authority (Dubai Culture) for Emirati Women’s Day, Level Shoes lends its established platform to three female trailblazers - Visual Artist Maryam Taher, self-taught Digital Creator Noora Al Serkal, and Electrical Engineer and Artist Duha AlHallami – to amplify Emirati women’s voices and inspire the generations that follow.

“This Emirati Women’s Day collaboration is very special to us, and the first of many we’ll have with Dubai Culture! As Level Shoes is a homegrown brand, I wanted to partner with a leader of the creative industry that mirrors our community-driven values, celebrates entrepreneurial spirit, and champions innovation. Dubai Culture paves the way for emerging artists to share their stories and we feel so honoured that our platform can help facilitate this, especially for these inspiring women.”
 - Elisa Bruno, Managing Director of Level Shoes

Similar to Level Shoes, Dubai Culture is committed to enriching and nurturing the art and cultural scene within the UAE. The inspiring video campaign celebrates the emerging artists and their ever-evolving achievements whilst encouraging younger Emirati creatives to follow their dreams. “The campaign gave me a sense of infinite possibilities,” said Duha AlHallami. “It felt like a true collaboration in that they helped bring my ideas to fruition.”

To further promote their self-taught craft, each featured artist will also be commissioned by Level Shoes to create content for the brand’s upcoming projects. By joining hands with these empowering women, Level Shoes gives them access to a regional stage.

Take a look at the Level Shoes Emirati Women’s Day video here: we.tl/t-CRrVhaz9Ju

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ABOUT LEVEL SHOES

Level Shoes is a globally recognised retail concept and the largest destination dedicated to the world of designer shoes for women, men, and kids. In addition, the brand has a robust e-commerce presence which engages the next generation of consumers and allows them to shop anytime, anywhere. Level Shoes is present on ten different social channels, inspiring a global audience with English, Arabic and Chinese content.

Located at the heart of The Dubai Mall, the lifestyle destination features a wide range of bespoke services including Personal Shopping, The Personalisation Hub, The Cobbler, and a unique and intrinsic customer experience. Ever developing, in 2021, Level Shoes opened its doors to a new footwear and accessories destination in Riyadh Park, Saudi Arabia - a new home in which to present exceptional choice, inspirational content, and an unrivalled service offering.

ABOUT DUBAI CULTURE

On 8th March 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched Dubai Culture & Arts Authority to be the custodian of Dubai’s cultural and creative sector and help define it at the local and global levels, enabling and developing these sectors to consolidate the emirate’s position as an active global centre for creativity.

Under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, the Authority is committed to enriching Dubai’s cultural scene based on the UAE’s heritage, and is building bridges of constructive dialogue between various cultures to enhance Dubai’s position as a global centre for culture, an incubator for creativity, and a thriving hub for talent.

The Authority is committed to preserving and celebrating Dubai’s history and highlighting its contemporary cultural and creative fabric through practicing its role as a cultural and creative sector Regulator, Planner, Enabler and Operator through a series of mega cultural initiatives, events and projects, and the various cultural and heritage assets under its remit, including the management of 6 historical destinations, 6 museums, Al Jalila Cultural Centre for Children and 8 Dubai Public Libraries.

Dubai Culture is developing regulatory frameworks for Dubai’s cultural and creative sectors based on the priorities of its strategic roadmap 2020 – 2025 and the enablers that seek to support talents and stimulate active participation from society members. The aim is to create an ecosystem that stimulates creative industries and reinforces Dubai’s position as a global cultural destination, and its cultural responsibility of safeguarding Dubai’s tangible and intangible cultural heritage.

Level Shoes, The Dubai Mall Location: The Dubai Mall, Ground Floor.
Level Shoes Website: Levelshoes.com
Level Shoes Instagram: @levelshoes
For press enquiries, please contact:
Rasha Jamaleddine | rasha.jamaleddine@z7communications.com