Brand expansion and new properties to be unveiled at Arabian Travel Market 2007
Golden Tulip Hotels, Inns and Resorts, one of the world's leading multi-brand hospitality companies, is planning a major expansion drive to tap into the Middle East's booming travel and tourism sector. This includes the regional launch of a luxury hotel brand, details of which will be unveiled at Arabian Travel Market 2007 being held at the Dubai World Trade Centre from 1-4 May.
After recently opening its fifth hotel in Oman, the four-star Golden Tulip Resort Dibba - bringing its total in the Middle East and North Africa to 31 - the company is now aiming to expand its portfolio to include 50 hotels, inns and resorts in the region by 2010.
"The Middle East is Golden Tulip's second largest market and we felt the time was right to expand our portfolio throughout the region," said Amine Moukarzel, Senior Vice-President and Managing Director, MENA, Golden Tulip Hotels, Inns and Resorts.
"With so many large-scale real estate developments planned and investment in the tourism sector continuing to increase regionwide, the Middle East presents excellent opportunities for Golden Tulip.
"Growing our current brands - Tulip Inn and Golden Tulip - will continue to bring international quality to the underserved three- and four-star categories and the introduction of our new premium-sector five-star brand will offer travellers in the Middle East a different luxury experience to those currently available throughout the region."
Worldwide, Golden Tulip Hospitality Group comprises 500 properties with 47,000 rooms across 45 countries in Europe, the Middle East and Africa, Asia Pacific and the Americas. Its head offices are in Amersfoort, The Netherlands and Lausanne, Switzerland.
Golden Tulip Hotels, Inns and Resorts will be exhibiting at stand GV 266 in Hall 2 of the Dubai World Trade Centre.
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About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group (www.goldentuliptop.com), with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 500 hotels, 47,000 rooms in more than 45 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2005, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three and four star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category and the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels.
As of the fall of 2006, Golden Tulip will be introducing BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip.
For further information, please contact:
Garry Nickson, MCS/Action
Tel: 04 3902960
Email: garry.n@actionprgroup.com
© Press Release 2007
