Wyeth Nutrition's Progress Gold Keeps Young and Old Mesmerised

Popular 'Progress Zone' provides edutainment to children and valuable information to parents

Dubai, UAE, May 30th, 2007 - Wyeth Nutrition's Progress Gold, for the third year in a row, took part as the Gold Sponsors of The Mother, Baby & Child show. Previously held only in Dubai, 2007 marked the first year that the show was held in Abu Dhabi, which attracted over 15,000 visitors. Throughout the event in Abu Dhabi, children and adults were entertained and 'edutained' at the Progress Zone at the entrance of the show.

An annual favourite with children, this year Wyeth's Progress Zone featured a 'must-see' interactive floor, where children could 'chase butterflies', 'race cars', 'play basketball' and even 'run through water', was proved a favourite among children and adults. In addition to this stimulating activity, the Progress Zone offered an even more memorable play area for toddlers 1-3 years of age and a comfortable place for parents to rest. A variety of educational games to challenge young minds were also available on the stand, alongside face painting, drawing activities, a soft toy play area, and raffle draw competitions every two hours!

Children and toddlers met their favourite mascot - Goldie the Lion - for the opportunity to have their picture taken with Goldie. While the young children were entertained and edutained, mothers could register free of charge to the Wyeth Gold Careline on hand at the Progress Zone. The Wyeth Gold Careline enables mothers to receive free educational material regarding the nutrition of their infants and toddlers as well as their own nutrition during pregnancy and lactation.

During the Mother, Baby & Child Show, the Wyeth Progress Zone also featured the enhanced formulation of Progress Gold, now fortified with lutein, promotes eye health in young children.

"Wyeth is always advancing when it comes to developing the nutrients that nourish healthy growing children. Because of the impact that the region's strong sun and generally sunny climate has on young eyes, this enhanced Progress Gold will be particularly beneficial to children living in the UAE," said Bob Holz, Marketing Director Nutrition Division, Wyeth Nutrition.

The Mother Baby & Child show is the region's leading consumer-focused show for expectant mothers and families with young children. The Dubai show will be held in December at the Dubai International Exhibition Centre.

"For more than five decades, Wyeth has been helping parents in the Middle East raise healthy children. We are enthusiastic sponsors of the Mother, Baby & Child Show because we see it as a terrific partner that shares our goals," Holz said.

The most recent Mother, Baby & Child Show, held in Dubai in December 2006 attracted more than 30,000 visitors and 130 exhibitors.

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About Wyeth Nutrition
Wyeth Nutrition is a division of Wyeth - one of the largest research-based pharmaceutical, nutritional and healthcare companies in the world. As such, Wyeth Nutrition is not only a world leader in the development, manufacture and distribution of high-quality nutritional products, but part of a global enterprise serving the health needs of people in more than 100 countries. Wyeth, which has been a breakthrough innovator in child nutrition for 80 years, is synonymous with excellence, achievement, and a commitment to world health.

For further information please contact:
Jacky Freer, MS&L                
jacky.freer@dubai.mslpr.com                       
Tel: +971 4 367 6152             
Fax: +971 4 367 2615

© Press Release 2007