Muscat, Oman: Since Zhejiang Geely Holding Group’s founding in 1986, followed by its entry into the automotive world just over a decade later, the Group has continued to make headway in technological innovation and design excellence.

Now, in 2020, it maintains its status as a leader in future innovation; not only in the auto sector, but also a wide variety of industries. Its business scope covers design, research and development (R&D), production, sales and service of whole vehicles, powertrain and key parts, as well as mobility services, innovative digital technologies, financial services, education and sports.

Zhejiang Geely Holding Group owns a wide array of brands, including Geely Auto, Geometry, Lynk & Co, Volvo Cars, Polestar, Proton, Lotus, London Electric Vehicle Co., Farizon Auto, Terrafugia, Caocao, Joma, Saxo Bank and Mitime; while also being the largest shareholder of Volvo AB and Daimler AG.

The Group is proud of its world-class vehicle and powertrain plants in the United States, United Kingdom, Sweden, China, Belgium, Belarus and Malaysia, and a sales and service network consisting of around 4,000 outlets worldwide.  And, very importantly, Zhejiang Geely Holding Group is committed to its vision of sustainable development, while minimizing waste and lowering its carbon footprints.

Leader in auto innovation

Making globally focused cars requires factories that are consistent in their practices, which is why Geely Auto has moved toward implementing specialized “Industry 4.0” practices in all of its new facilities that produce Compact Modular Architecture (CMA) based cars.

With Geely Auto’s first CMA plant being located in close proximity to its extensive R&D campus, this has meant that fast and efficient interaction is possible between the teams that develop the vehicles, and those that produce them. The offshoot is greater innovation and quality.

The Geely CMA plant also has a digital simulated twin plant, which through real-time monitoring and big data ensures that every process can be traced back, analyzed and optimized with startling accuracy.

With global products, global standards, and global production through CMA, Geely’s foundation in the Global Industry 4.0 era is set. Piece by piece, step by step, the path to Geely’s global future is being unveiled.

Geely Design: “Refined cars for everyone”

In 2020, Geely Auto Group’s young and dynamic Geely Design team – overseen by Executive Vice President of Design at Geely, Peter Horbury – are continuing to focus on creating vehicles that deliver on Geely’s brand mission of “Creating refined cars for everyone”.

At the core of its design philosophy is a vision to create vehicles aligned with global trends; that stay true to Geely’s brand heritage; and that combine striking aesthetics with powerful performance – based on the principles of being Approachable, Bright, Stunning, and Surprising, as the Geely Design team explains.

Geely and TAC: A winning combination

As the sole distributor of Geely vehicles in Oman, Towell Auto Centre (TAC) offers 24 hour AAA roadside assistance, prompt after-sales service, 97% parts availability, and many more benefits. You can explore the world of Geely at www.geelyoman.com or via TAC’s showrooms located across the Sultanate.

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For Media/Press enquiries:
Contact: Widad Sultan
Email: widad@towellauto.com

About Towell Auto Centre (TAC)

In Oman, Geely is represented by Towell Auto Centre (TAC), known for their tried-and-tested vehicles, prompt service and up to 97% parts availability. With a network of 8 showrooms, 11 service outlets and 11 parts outlets, TAC is one of the leading automobile distributors in the Sultanate of Oman. 

About Geely: Explore a New World of Geely!

Geely Holding Group is a forward-looking Fortune 500 company, committed to pushing technology boundaries and becoming a world-leading automobile manufacturer. Our vision is not only to bring Geely to the whole world and add value for our customers; we also want the world to feel the Geely spirit of happiness. Make good cars that are the safest, most environment-friendly and most energy-saving, make users happy with Geely, make Geely distributors happy in marketing, make suppliers happy with the good cooperation with Geely; for a beautiful pursuit, all Geely staff are enjoying the process of discovering, solving problems and hence continuous improvement, enjoying the success that let Geely cars go around the world instead of international cars go around China.

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