Pehla & Neo Sports's to bear the expenses

18 November 2007 Dubai: While the arch rivals, India and Pakistan fight the battle of nerves, four lucky winners of the Pehla and Neo Sports's successful 'Fly to Jaipur' campaign are all set to enjoy the 5th and final ODI in India's Pink City on, along with their companions today. All the winners- Audrey Noroha (UAE), Mohammed Maqsood Ahmed (KSA), Sultan Ahmed Siddiqui (Oman) and Dheeraj Bhatia (Bahrain) are hugely excited about the fact that they would be a part of the real action and actually see their cricketing heroes sweat it out ball by ball. The campaign was run in Kuwait, Bahrain, Qatar, UAE, Oman, Muscat and the Kingdom of Saudi Arabia. All the expenses will be borne by Pehla and Neo Sports.

Expressing collective excitement the winners said: "we very excited about flying down to Jaipur. India Vs Pakistan matches always add an extra excitement that takes cricket to another level altogether. Pehla has doubled the excitement by giving us an opportunity to actually witness the clash of Titans. What adds sweetness to the excitement is the fact that we would be going back to our homeland. "  

The 5th and the final ODI between India and Pakistan will be played today at Sawai Mansingh Stadium, Jaipur. The match will be telecasted live on the Neo Sports channel of the Pehla bouquet from 1pm as per to the UAE time.

-Ends-

Arab Digital Distribution (ADD) is the largest pay TV platform management company in the Middle East and North Africa. ADD currently offers ART - Premuim Arabic Entertainment, Pehla - Premium Asian Entertainment, First Net - Premium International Entertainment. ADD offers the best in programming content targeting local market requirements by customizing the subscription options and extending the greatest degree of choice and flexibility.

For further information please contact:
Shazia Kamili
Percept Profile Gulf
shazia@perceptprofilegulf.com
04 3446373
050 7264392

© Press Release 2007